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Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik; Longstreet, Phil - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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User behaviour in Second Life : an empirical study analysis and its implications for marketing practice
Jung, Kathrin; Kirchgeorg, Manfred - 2007
Persistent link: https://www.econbiz.de/10009666325
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User behavior in second life : an empirical analysis and its implications for marketing practice
Jung, Kathrin; Kirchgeorg, Manfred - 2007
Persistent link: https://www.econbiz.de/10013420398
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Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben; Schanski, Morgan; Lee, Seung-eun - In: Journal of fashion marketing and management 19 (2015) 2, pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
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Consumer use and business potential of virtual worlds : the case of "Second Life"
Kaplan, Andreas M.; Haenlein, Michael - In: JMM : the international journal on media management 11 (2009) 3/4, pp. 93-101
Persistent link: https://www.econbiz.de/10003926616
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de; Plangger, Kirk; Barnes, Stuart J. - In: Journal of business research : JBR 136 (2021), pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
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Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.; Clark, Moira K.; Andreassen, Tor W.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
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Erlebnisorientiertes Internetmarketing : Analyse, Konzeption und Umsetzung von Internetshops aus verhaltenswissenschaftlicher Perspektive
Diehl, Sandra - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001632765