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~subject:"Marketingtheorie"
~subject:"Nutzen"
~subject:"Strategisches Management"
~subject:"Theory"
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Marketingtheorie
Nutzen
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Entscheidung
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875
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864
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826
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Kotler, Philip
64
Meffert, Heribert
59
Bruhn, Manfred
54
Fishburn, Peter C.
40
Pepels, Werner
36
Karni, Edi
33
Kuß, Alfred
26
Segal, Uzi
26
Weber, Martin
26
Safra, Zvi
25
Wakker, Peter P.
25
Fritz, Wolfgang
22
Unger, Fritz
21
Tomczak, Torsten
20
Backhaus, Klaus
19
Frey, Bruno S.
19
Armstrong, Gary
18
Machina, Mark J.
18
Ahlert, Dieter
17
Epstein, Larry G.
17
Keller, Kevin Lane
17
Schmeidler, David
17
Bauer, Hans H.
16
Cravens, David W.
16
Franses, Philip Hans
16
Hey, John Denis
16
Loomes, Graham
16
Tversky, Amos
16
Aaker, David A.
15
Batabyal, Amitrajeet A.
15
Diller, Hermann
15
Freiling, Jörg
15
Homburg, Christian
15
Kirchgeorg, Manfred
15
Sheth, Jagdish N.
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Starmer, Chris
15
Sugden, Robert
15
Wiedmann, Klaus-Peter
15
Benkenstein, Martin
14
Dichtl, Erwin
14
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American Marketing Association
25
National Bureau of Economic Research
24
Springer Fachmedien Wiesbaden
15
Edward Elgar Publishing
9
Erasmus Research Institute of Management
7
Duncker & Humblot
6
Fördergesellschaft Marketing an der Universität Augsburg
6
IGI Global
6
Springer-Verlag GmbH
6
Friedrich-Schiller-Universität Jena
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Universität Mannheim / Institut für Volkswirtschaft und Statistik
5
American Management Association
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Universität St. Gallen / Institut für Marketing und Handel
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Academy of Marketing Science
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Centre for Economic Policy Research
3
Chartered Institute of Marketing
3
Deutsche Marketing-Vereinigung
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Econometrisch Instituut <Rotterdam>
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European Marketing Academy
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Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
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NetLibrary, Inc
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OECD
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USA / Department of Agriculture
3
University of Southampton / Department of Economics
3
Universität Augsburg / Lehr- und Forschungsteam Marketing
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Academy of Marketing
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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Berliner Kolloquium <3, 1999, Berlin>
2
California Institute of Technology / Division of the Humanities and Social Sciences
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Center for Economic Analysis <Boulder, Colo.>
2
Conference Board
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DePaul University / College of Commerce
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Deutsche Forschungsgemeinschaft
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2
Ekonomiska forskningsinstitutet <Stockholm>
2
European Communication Council
2
European University Institute / Department of Economics
2
Federal Trade Commission
2
Foerder Institute for Economic Research <Tēl-Āvîv>
2
Helsingin Kauppakorkeakoulu
2
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European journal of operational research : EJOR
170
SpringerLink / Bücher
141
Management science : journal of the Institute for Operations Research and the Management Sciences
132
Europäische Hochschulschriften / 5
129
Theory and decision : an international journal for multidisciplinary advances in decision science
129
Journal of risk and uncertainty : JRU
105
Journal of economic behavior & organization : JEBO
91
Journal of economic theory
84
Gabler Edition Wissenschaft
68
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
63
Springer eBook Collection / Business and Economics
58
Journal of economic psychology : research in economic psychology and behavioral economics
54
Economics letters
53
Operations research
41
Group decision and negotiation
39
Lehrbuch
39
The American economic review
39
Mathematical social sciences
37
American journal of agricultural economics
35
Journal of business research : JBR
34
Discussion paper / Tinbergen Institute
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Games and economic behavior
32
Journal of business economics : JBE
32
Neue betriebswirtschaftliche Forschung : Nbf
31
Journal of behavioral decision making
29
Mathematics of operations research
28
Discussion paper / Center for Economic Research, Tilburg University
27
Economic theory : official journal of the Society for the Advancement of Economic Theory
27
Management decision : MD
27
CESifo working papers
26
International journal of production research
26
Journal of macromarketing : examining the interactions among markets, marketing, and society
25
Technological forecasting & social change : an international journal
25
Journal of marketing management : MM
24
Journal of the Operational Research Society
24
Operations research letters
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
24
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
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ECONIS (ZBW)
10,975
USB Cologne (EcoSocSci)
328
EconStor
3
USB Cologne (business full texts)
1
OLC EcoSci
1
Showing
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1
Applied operations research : systems analysis in hierarchical decision-making
Chacko, George Kuttickal
-
1976
Persistent link: https://www.econbiz.de/10000098692
Saved in:
2
Multiple criteria decision making : with empirical study on choice of marketing strategies
Lahdenpää, Markku
-
1977
Persistent link: https://www.econbiz.de/10013391628
Saved in:
3
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
4
Strategy formulation : an intervention study of a complex group decision process
Asplund, Göran
-
1975
Persistent link: https://www.econbiz.de/10000539407
Saved in:
5
Administrative decision-making : extending the bounds of rationality
Sutherland, John W.
;
Sutherland, John Winslow
-
1977
Persistent link: https://www.econbiz.de/10000049554
Saved in:
6
Economics and the competitive process
Case, James H.
-
1979
Persistent link: https://www.econbiz.de/10000049893
Saved in:
7
Management decisions: a behavioral approach
Martin, Edward Sandford
;
Adelman, Harvey
-
1977
Persistent link: https://www.econbiz.de/10000050679
Saved in:
8
Quantitative management decision making : with models and applications
Anderson, Michael Q.
-
1982
Persistent link: https://www.econbiz.de/10000053146
Saved in:
9
Decision making at the top : the shaping of strategic direction
Donaldson, Gordon
;
Lorsch, Jay William
-
1983
Persistent link: https://www.econbiz.de/10000087536
Saved in:
10
Multiobjective decision making : theory and methodology
Vira Chankong
;
Haimes, Yacov
-
1983
Persistent link: https://www.econbiz.de/10000090502
Saved in:
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