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~subject:"Marketingtheorie"
~subject:"Nutzen"
~subject:"Strategisches Management"
~subject:"United States"
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Marketingtheorie
Nutzen
Strategisches Management
United States
Entscheidung
23,161
Decision
19,829
Marketing
18,623
Theorie
8,886
Theory
8,797
Marketingmanagement
3,394
Marketing management
3,243
Deutschland
2,876
USA
2,548
Konsumentenverhalten
2,529
Consumer behaviour
2,521
Entscheidungstheorie
2,488
Germany
2,327
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2,237
Decision theory
2,215
Betriebswirtschaftliche Entscheidung
2,001
Absatzpolitik
1,588
Management
1,438
Strategic management
1,249
Risiko
1,201
Risk
1,076
Marktforschung
1,071
Kognition
1,048
Cognition
1,023
Multi-criteria analysis
1,018
Multikriterielle Entscheidungsanalyse
1,018
Spieltheorie
927
Management-Informationssystem
924
Management information system
923
Entscheidung unter Unsicherheit
875
Decision under uncertainty
874
Führungskräfte
867
Unternehmen
864
Managers
856
Beziehungsmarketing
826
Relationship marketing
818
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392
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2,773
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40
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52
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36
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36
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32
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30
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26
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25
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25
Fallstudiensammlung
23
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19
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18
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Kotler, Philip
57
Fishburn, Peter C.
34
Karni, Edi
28
Kuß, Alfred
22
Meffert, Heribert
21
Segal, Uzi
21
Safra, Zvi
19
Bruhn, Manfred
18
Fritz, Wolfgang
17
Wakker, Peter P.
17
Cravens, David W.
16
Keller, Kevin Lane
16
Pepels, Werner
16
Tomczak, Torsten
16
Aaker, David A.
15
Machina, Mark J.
14
Armstrong, Gary
13
Sheth, Jagdish N.
13
Dichtl, Erwin
12
Sabel, Hermann
12
Andreasen, Alan R.
11
Baker, Michael John
11
Benkenstein, Martin
11
Kerin, Roger A.
11
Day, George S.
10
Freiling, Jörg
10
Layton, Roger A.
10
Lovallo, Dan
10
Peterson, Robert A.
10
Piercy, Nigel
10
Schmeidler, David
10
Tadajewski, Mark
10
Kahneman, Daniel
9
Kollmann, Tobias
9
LaValle, Irving H.
9
Lambin, Jean-Jacques
9
Quiggin, John C.
9
Tversky, Amos
9
Weiser, Christoph
9
Wiedmann, Klaus-Peter
9
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American Marketing Association
28
Springer Fachmedien Wiesbaden
13
IGI Global
8
Duncker & Humblot
6
Edward Elgar Publishing
6
National Bureau of Economic Research
6
American Management Association
5
Chartered Institute of Marketing
4
Universität St. Gallen / Institut für Marketing und Handel
4
Academy of Marketing Science
3
Deutsche Marketing-Vereinigung
3
European Marketing Academy
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fördergesellschaft Marketing an der Universität Augsburg
3
NetLibrary, Inc
3
Springer-Verlag GmbH
3
USA / Department of Agriculture
3
Universität Mannheim / Institut für Volkswirtschaft und Statistik
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Campus Verlag
2
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
2
Conference Board
2
DePaul University / College of Commerce
2
Harvard Graduate School of Business Administration
2
Hrvatsko Društvo za Marketing
2
IMP Group
2
Institut für Angewandte Sozial- und Wirtschaftsforschung <Wien>
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
J. L. Kellogg Graduate School of Management
2
OECD
2
Om Sai Ram Centre for Financial Management Research <Muṃbaī>
2
Springer Gabler <Firma>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
USA / Economic Research Service
2
Universität St. Gallen
2
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
2
Verband der Hochschullehrer für Betriebswirtschaft
2
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SpringerLink / Bücher
87
Journal of risk and uncertainty : JRU
66
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Theory and decision : an international journal for multidisciplinary advances in decision science
48
Working paper / National Bureau of Economic Research, Inc.
42
Journal of economic theory
36
Springer eBook Collection / Business and Economics
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of business research : JBR
32
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
31
European journal of operational research : EJOR
30
Journal of business ethics : JOBE
30
Journal of macromarketing : examining the interactions among markets, marketing, and society
28
American journal of agricultural economics
26
Europäische Hochschulschriften / 5
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of marketing management : MM
25
Journal of economic behavior & organization : JEBO
20
Journal of the Academy of Marketing Science
20
Management decision : MD
20
Strategic management journal
20
Journal of historical research in marketing
18
Lehrbuch
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of marketing
17
Long range planning : LRP ; international journal of strategic management
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of economic psychology : research in economic psychology and behavioral economics
16
Journal of macromarketing
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
Operations research
16
Technological forecasting & social change : an international journal
16
European journal of marketing : EJM
15
Springer eBook Collection
15
The American economic review
15
The quarterly journal of economics
15
Springer eBook Collection / Business and Management
14
AMS review : official publication of the Academy of Marketing Science
13
International journal of management and decision making : IJMDM
13
Journal of behavioral decision making
13
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Source
All
ECONIS (ZBW)
5,330
USB Cologne (EcoSocSci)
336
EconStor
3
USB Cologne (business full texts)
1
OLC EcoSci
1
Showing
1
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10
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1
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
2
Quantitative management decision making : with models and applications
Anderson, Michael Q.
-
1982
Persistent link: https://www.econbiz.de/10000053146
Saved in:
3
Decision making at the top : the shaping of strategic direction
Donaldson, Gordon
;
Lorsch, Jay William
-
1983
Persistent link: https://www.econbiz.de/10000087536
Saved in:
4
Multiobjective decision making : theory and methodology
Vira Chankong
;
Haimes, Yacov
-
1983
Persistent link: https://www.econbiz.de/10000090502
Saved in:
5
The politics of organizational decision-making
Pettigrew, Andrew M.
-
1973
Persistent link: https://www.econbiz.de/10000031206
Saved in:
6
Management decision and decision analysis
Eden, Colin
;
Harris, John
-
1975
Persistent link: https://www.econbiz.de/10000045377
Saved in:
7
Utility theory for decision making
Fishburn, Peter C.
-
1979
-
Reprint ed. with corr.
Persistent link: https://www.econbiz.de/10000049064
Saved in:
8
Utility, probability, and human decision making : selected proceedings of an interdisciplinary research conference
Wendt, Dirk
(
ed.
);
Vlek, Charles A. J.
(
contributor
); …
-
Research Conference on Subjective Probability, Utility, …
-
1975
Persistent link: https://www.econbiz.de/10000049070
Saved in:
9
Utility theory for decision making
Fishburn, Peter C.
-
1970
Persistent link: https://www.econbiz.de/10000024460
Saved in:
10
Decision theory and the manager
Thomas, Howard
-
1972
Persistent link: https://www.econbiz.de/10000029585
Saved in:
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