//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingtheorie"
~subject:"Spieltheorie"
~subject:"Wirtschaftsgeschichte"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Décisions économiques optimale...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Spieltheorie
Wirtschaftsgeschichte
Entscheidung
82
Decision
76
Marketing
47
Theorie
46
Theory
46
Consumer behaviour
18
Konsumentenverhalten
18
Deutschland
15
Germany
15
Experiment
14
Behavioral economics
12
Verhaltensökonomik
12
USA
10
United States
10
Game theory
9
Strategisches Management
8
Entscheidungstheorie
7
Economic history
6
Führungskräfte
6
Management
6
Managers
6
Risiko
6
Risk
6
Strategic management
6
Decision theory
5
Gerald Zaltman
5
Kognition
5
Management information system
5
Management-Informationssystem
5
Marketing theory
5
Scientists
5
Unternehmen
5
Unternehmenserfolg
5
Wissenschaftler
5
Advertising
4
Cognition
4
Entscheidungsverhalten
4
more ...
less ...
Type of publication
All
Book / Working Paper
19
Type of publication (narrower categories)
All
Sammlung
Article in journal
643
Aufsatz in Zeitschrift
643
Graue Literatur
208
Non-commercial literature
208
Working Paper
187
Arbeitspapier
169
Lehrbuch
124
Collection of articles of several authors
119
Sammelwerk
119
Textbook
113
Aufsatz im Buch
96
Book section
96
Hochschulschrift
71
Konferenzschrift
67
Aufsatzsammlung
61
Thesis
52
Conference proceedings
39
Bibliografie enthalten
36
Bibliography included
36
Glossar enthalten
27
Glossary included
27
Collection of articles written by one author
19
Festschrift
17
Handbook
14
Handbuch
14
Reprint
13
Case study
12
Einführung
12
Fallstudie
12
Conference paper
11
Konferenzbeitrag
11
Bibliografie
7
Forschungsbericht
7
Fallstudiensammlung
4
Interview
4
Mehrbändiges Werk
4
Multi-volume publication
4
CD-ROM, DVD
3
Wörterbuch
3
more ...
less ...
Language
All
English
19
Author
All
Sheth, Jagdish N.
8
Zaltman, Gerald
6
Andreasen, Alan R.
1
Bagozzi, Richard P.
1
Barabba, Vincent P.
1
Chen, Ying
1
Coulter, Robin A.
1
Day, George S.
1
Deshpandé, Rohit
1
Ding, Jieyao
1
Dufwenberg, Martin
1
Grönroos, Christian
1
Hauge, Karen Evelyn
1
Hendon, Ebbe
1
Hirschman, Elizabeth Caldwell
1
Jaworski, Bernard J.
1
Johnston, Wesley J.
1
Kohli, Ajay Kumar
1
Kotler, Philip
1
Krishnan, Balaji C.
1
LaTour, Kathryn A.
1
Langenbach, Pascal
1
Lin, Nan
1
Maclnnis, Deborah J.
1
Moorman, Christine
1
Nielsen, Lars Tyge
1
Olson, Jerry C.
1
Pinson, Christian
1
Schlag, Karl H.
1
Smith, Daniel C.
1
Subramanian, Prita
1
Venkatesh, Alladi
1
Vertinsky, Ilan B.
1
Wallace, Rodney B.
1
Wallendorf, Melanie
1
Wathieu, Luc
1
Wind, Yoram
1
Yadav, Manjit S.
1
more ...
less ...
Institution
All
Friedrich-Schiller-Universität Jena
1
Published in...
All
Legends in marketing
8
Economic studies
1
Licentiatafhandling / Økonomisk Institut, Københavns Universitet
1
Rød serie / Københavns Universitets Økonomiske Institut
1
Series of dissertations submitted to the Faculty of Social Sciences, University of Oslo
1
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
3
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
4
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
5
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
6
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
7
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
8
Financial markets, marketing, and information sharing : three essays in industrial organization
Wallace, Rodney B.
-
2000
Persistent link: https://www.econbiz.de/10001667455
Saved in:
9
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
10
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->