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Direct marketing and relationships marketing : theoretical approach
Goswami, Anju - In: Global journal of business management : GJBM 8 (2014) 1, pp. 73-83
Persistent link: https://www.econbiz.de/10010426669
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Market innovation : a literature review and new research directions
Sprong, Niels; Driessen, Paul H.; Hillebrand, Bas; … - In: Journal of business research : JBR 123 (2021), pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
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Networks in marketing
Iacobucci, Dawn (contributor) - 1996 - Online-Ausg.
Persistent link: https://www.econbiz.de/10013208043
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"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001752829
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Marketing methods and salesmanship
Butler, Ralph Starr; DeBower, Herbert F.; Jones, John G. - 1914
Part 1: Marketing methods, by Ralph Starr Butler …
Persistent link: https://www.econbiz.de/10001968140
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Broadening horizons in marketing : new challenges for sales management
American Management Association - 1956
Persistent link: https://www.econbiz.de/10003024516
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Rethinking "marketing as applied economics"
Tadajewski, Mark - In: Marketing theory 22 (2022) 4, pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
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Salesmanship. The personal force in marketing
Crissy, William Joseph Eliot; Kaplan, Robert M. - 1969
Persistent link: https://www.econbiz.de/10000575715
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Networks in Marketing
Iacobucci, Professor Dawn - 1996
An overview of what networks are and how they are used in marketing management practices is provided in this volume …
Persistent link: https://www.econbiz.de/10011827623