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~subject:"Marketingtheorie"
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Marketingtheorie
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Möller, K. E. Kristian
6
Halinen, Aino
2
Anttila, Mai
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Möller, Kristian
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Pels, Jaqueline
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Essays on capabilities based marketing and competitive superiority : FIMAC II - research
1
The SAGE handbook of marketing theory
1
Työpapereita / F
1
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ECONIS (ZBW)
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1
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
Saved in:
2
Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian
-
1992
Persistent link: https://www.econbiz.de/10000834348
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3
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
4
The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian
;
Pels, Jaqueline
;
Saren, Michael
- In:
The SAGE handbook of marketing theory
,
(pp. 151-173)
.
2010
Persistent link: https://www.econbiz.de/10003923114
Saved in:
5
Market-driving versus market-driven: divergent roles of market orientation in business relationships
Tuominen, Matti
;
Rajala, Arto
;
Möller, Kristian
- In:
Essays on capabilities based marketing and competitive …
,
(pp. 23-52)
.
2003
Persistent link: https://www.econbiz.de/10002073211
Saved in:
6
Relationship marketing : its disciplinary roots and future directions
Möller, K. E. Kristian
-
1997
Persistent link: https://www.econbiz.de/10000978555
Saved in:
7
Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
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