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Marketing strategy : a decision-focused approach
Walker, Orville C.; Boyd, Harper W.; Mullins, John W.; … - 2003 - 4. ed
Persistent link: https://www.econbiz.de/10001661425
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Marketing management : a strategic, decision-making approach
Mullins, John W.; Walker, Orville C.; Boyd, Harper W.; … - 2005 - 5. ed
Persistent link: https://www.econbiz.de/10001795505
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Mullins, John W. - 2011 - 7. ed. , international student ed.
Persistent link: https://www.econbiz.de/10003953957
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Mullins, John W. - 2014 - 8th ed
Persistent link: https://www.econbiz.de/10009718795
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Marketing management : a strategic decision-making approach
Mullins, John W.; Walker, Orville C. - 2013 - 8. ed
Persistent link: https://www.econbiz.de/10009517183
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Mullins, John W. - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10003598560