Narrow search
Showing 1 - 9 of 9
Cover Image
Market-driving versus market-driven: divergent roles of market orientation in business relationships
Tuominen, Matti; Rajala, Arto; Möller, Kristian - In: Essays on capabilities based marketing and competitive …, (pp. 23-52). 2003
Persistent link: https://www.econbiz.de/10002073211
Cover Image
A framework for identifying the roles of marketing
Rajala, Arto - 1992
Persistent link: https://www.econbiz.de/10000847655
Cover Image
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
Cover Image
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu; Saarikorpi, Mervi; Rajala, Risto - In: Industrial marketing management : the international … 81 (2019), pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
Cover Image
Relationship marketing : its disciplinary roots and future directions
Möller, K. E. Kristian - 1997
Persistent link: https://www.econbiz.de/10000978555
Cover Image
Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian - 1992
Persistent link: https://www.econbiz.de/10000834348
Cover Image
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
Cover Image
The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian; Pels, Jaqueline; Saren, Michael - In: The SAGE handbook of marketing theory, (pp. 151-173). 2010
Persistent link: https://www.econbiz.de/10003923114
Cover Image
Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 102 (2022), pp. 280-300
Persistent link: https://www.econbiz.de/10013259083