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Marketingtheorie
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Handbook on ethics and marketing
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Journal of historical research in marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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Marketing ethics and CSR in marketing : research challenges for the next decades
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Handbook on ethics and marketing
,
(pp. 1-14)
.
2015
Persistent link: https://www.econbiz.de/10011301249
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2
Marketing academics at the FTC : the inside story
Wilkie, William L.
;
Murphy, Patrick E.
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 124-140
Persistent link: https://www.econbiz.de/10009758513
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3
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
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