Marketing ethics and CSR in marketing : research challenges for the next decades
Year of publication: |
2015
|
---|---|
Authors: | Laczniak, Gene R. ; Murphy, Patrick E. |
Published in: |
Handbook on ethics and marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-78100-342-4. - 2015, p. 1-14
|
Subject: | Marketingtheorie | Marketing theory | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | Theorie | Theory |
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