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~subject:"Marketingtheorie"
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Marketingtheorie
Marketing
29,200
Marketingmanagement
16,925
Marketing management
16,107
Theorie
3,949
Theory
3,930
Konsumentenverhalten
3,805
Consumer behaviour
3,795
Deutschland
3,359
Germany
2,960
marketing
2,541
Beziehungsmarketing
2,476
Relationship marketing
2,474
USA
2,136
United States
2,018
Strategisches Management
1,927
Markenführung
1,914
Brand management
1,898
Online-Marketing
1,614
Internet marketing
1,573
Marktforschung
1,418
Management
1,355
Werbung
1,334
Innovation
1,278
Unternehmenserfolg
1,230
Firm performance
1,183
Strategic management
1,138
Agribusiness
1,102
Advertising
1,072
Marketing theory
1,066
Market research
1,057
SME
1,031
KMU
1,019
Social Web
1,011
Social web
1,008
Internationales Marketing
972
International marketing
885
Economics
833
Electronic Commerce
831
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821
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59
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Book / Working Paper
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436
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346
Aufsatz in Zeitschrift
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Lehrbuch
155
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140
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Sammelwerk
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99
Book section
99
Konferenzschrift
68
Graue Literatur
62
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62
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53
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53
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43
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42
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38
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38
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29
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29
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28
Arbeitspapier
25
Working Paper
25
Festschrift
20
Handbook
15
Handbuch
15
Case study
11
Fallstudie
11
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10
Sammlung
10
Einführung
9
Bibliografie
7
CD-ROM, DVD
6
Conference paper
6
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6
Mehrbändiges Werk
6
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Kotler, Philip
34
Sheth, Jagdish N.
20
Keller, Kevin Lane
15
Kuß, Alfred
15
Homburg, Christian
14
Tadajewski, Mark
13
Freiling, Jörg
10
Pepels, Werner
10
Armstrong, Gary
9
Hunt, Shelby D.
9
Kollmann, Tobias
9
Layton, Roger A.
9
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Lehmann, Donald R.
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Wensley, Robin
8
Grönroos, Christian
7
Hair, Joseph F.
7
Krohmer, Harley
7
Kumar, V.
7
Maclaran, Pauline
7
Wierenga, Berend
7
Blythe, Jim
6
Bruhn, Manfred
6
Hörschgen, Hans
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Meffert, Heribert
6
Mullins, John W.
6
Saren, Michael
6
Solomon, Michael R.
6
Spotts, Harlan E.
6
Stuart, Elnora W.
6
Winer, Russell S.
6
Zaltman, Gerald
6
Aghazadeh, Hashem
5
Bänsch, Axel
5
Cannon, Joseph P.
5
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American Marketing Association
29
Duncker & Humblot
4
Springer Fachmedien Wiesbaden
4
Academy of Marketing Science
3
European Marketing Academy
3
Springer Gabler <Firma>
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Association of Marketing Theory and Practice
2
Edward Elgar Publishing
2
Hrvatsko Društvo za Marketing
2
Institute for Operations Research and the Management Sciences
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Cranfield School of Management
1
Educators' Conference <1982, Chicago, Ill.>
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
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SpringerLink / Bücher
49
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of macromarketing : examining the interactions among markets, marketing, and society
26
Springer eBook Collection / Business and Economics
23
Journal of marketing management : MM
22
Journal of historical research in marketing
20
AMS review : official publication of the Academy of Marketing Science
17
Lehrbuch
17
Journal of the Academy of Marketing Science
15
Marketing theory
15
Journal of macromarketing
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Legends in marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of business research : JBR
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
European journal of marketing : EJM
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Springer eBook Collection / Business and Management
9
Australasian marketing journal
8
Journal of marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Marketing theory and applications
7
Springer eBook Collection
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Major theoretical debates and contemporary issues in marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
International series in operations research & management science
5
Journal of marketing theory and practice : JMTP
5
Marketing : ZFP ; journal of research and management
5
Marketing intelligence & planning
5
McGraw-Hill/Irwin series in marketing
5
Strategisches Marketingmanagement
5
Always learning
4
Edward Elgar E-Book Archive
4
Journal of Islamic marketing : JIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
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Source
All
ECONIS (ZBW)
1,094
USB Cologne (EcoSocSci)
26
OLC EcoSci
5
BASE
1
EconStor
1
Showing
1
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10
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1,127
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date (oldest first)
1
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
3
What comes after postmodernism? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Saved in:
4
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
5
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
6
Marketing
Schewe, Charles D.
;
Smith, Reuben M.
-
1983
-
2. ed
Persistent link: https://www.econbiz.de/10000051781
Saved in:
7
The new
marketing
Fulmer, Robert M.
-
1976
Persistent link: https://www.econbiz.de/10000042190
Saved in:
8
Marketing
Giles, G. B.
-
1983
-
4. ed
Persistent link: https://www.econbiz.de/10000317372
Saved in:
9
Handbook of
marketing
Weitz, Barton A.
(
ed.
);
Wensley, Robin
(
ed.
)
-
2006
-
Paperback ed.
Persistent link: https://www.econbiz.de/10000322189
Saved in:
10
Changing perspectives into
marketing
: a preliminary analysis of
marketing
theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
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