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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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A hidden Markov model of customer relationship dynamics
Netzer, Oded
;
Lattin, James M.
;
Srinivasan, V.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 185-204
Persistent link: https://www.econbiz.de/10003708880
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A hidden Markov model of customer relationship dynamics
Netzer, Oded
(
contributor
);
Lattin, James M.
(
contributor
); …
-
2007
-
[Rev.]
Persistent link: https://www.econbiz.de/10003529278
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