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Persistent link: https://www.econbiz.de/10014428069
Knappe Ressourcen bei Marketing Instrumenten wie Verkaufszeit, Werbebudget oder Regalplatz werden durch die Regel Elastizität × Deckungsbeitrag optimal aufgeteilt. Häufig empfehlen die Autoren, entsprechende Parameter aufgrund teurer Erhebungsmethoden oder zu kurzer Erhebungszeiträume...
Persistent link: https://www.econbiz.de/10009450182
Persistent link: https://www.econbiz.de/10011617492
We develop a non-linear forecast combination rule based on copulas that incorporate the dynamic interaction between individual predictors. This approach is optimal in the sense that the resulting combined forecast produces the highest discriminatory power as measured by the receiver operating...
Persistent link: https://www.econbiz.de/10010480821
We develop a non-linear forecast combination rule based on copulas that incorporate the dynamic interaction between individual predictors. This approach is optimal in the sense that the resulting combined forecast produces the highest discriminatory power as measured by the receiver operating...
Persistent link: https://www.econbiz.de/10011155375
Continuous-time stochastic volatility models are becoming a more and more popular way to describe moderate and high-frequency financial data. Recently, Barndorff-Nielsen and Shephard (2001a) proposed a class of models where the volatility behaves according to an Ornstein-Uhlenbeck process,...
Persistent link: https://www.econbiz.de/10005556307
Empirical evidence suggests that decision makers often weight successive additional units of a valued attribute or monetary endowment unequally, so that their utility functions are intrinsically nonlinear or irregularly shaped. Although the analyst may impose various functional specifications...
Persistent link: https://www.econbiz.de/10009191919
The finite normal mixture model has emerged as a dominant methodology for assessing heterogeneity in choice models. Although it extends the classic mixture models by allowing within component variablility, it requires that a relatively large number of models be separately estimated and fairly...
Persistent link: https://www.econbiz.de/10008579398
In this review we explore issues of the sensitivity of Bayes estimates to the prior and form of the likelihood. With respect to the prior, we argue that non-Bayesian analyses also incorporate prior information, illustrate that the Bayes posterior mean and the frequentist maximum likelihood...
Persistent link: https://www.econbiz.de/10010603967
The finite normal mixture model has emerged as a dominant methodology for assessing heterogeneity in choice models. Although it extends the classic mixture models by allowing within component variablility, it requires that a relatively large number of models be separately estimated and fairly...
Persistent link: https://www.econbiz.de/10014619479