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Marke und Markenführung : eine institutionstheoretische Analyse
Dörtelmann, Thomas - 1997
Persistent link: https://www.econbiz.de/10000672109
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The importance of Austalian corporate brand and grape varietal wines : hedonic pricing in the British Columbia wine market
Carew, Richard; Florkowski, Wojciech J. - In: Journal of wine economics 3 (2008) 2, pp. 194-204
Persistent link: https://www.econbiz.de/10003895729
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Proliferation of Brewers’ Brands and price uniformity in Canadian beer markets
Eckert, Andrew; West, Douglas S. - In: Review of industrial organization : RIO 42 (2013) 1, pp. 63-83
Persistent link: https://www.econbiz.de/10009696981
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Service Branding : ein Beitrag zum Aufbau erfolgreicher Dienstleistungsmarken am Beispiel des Telekommunikationsmarktes
Kehrer, Rico - 2005
Persistent link: https://www.econbiz.de/10003099498
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The ironic marketing of heritage and nostalgia : the branding of Bushells tea, 1983-c.1990
Khamis, Susie - In: Journal of historical research in marketing 8 (2016) 3, pp. 358-374
Persistent link: https://www.econbiz.de/10011626965
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In a galaxy far, far away ... market yourself differently
Dolnicar, Sara; Grün, Bettina - In: Journal of travel research : a quarterly publication of … 56 (2017) 5, pp. 593-598
Persistent link: https://www.econbiz.de/10011687300
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Marke und Markenführung : eine institutionstheoretische Analyse
Dörtelmann, Thomas - 1997
Persistent link: https://www.econbiz.de/10004367108