Proliferation of Brewers’ Brands and price uniformity in Canadian beer markets
Year of publication: |
2013
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Authors: | Eckert, Andrew ; West, Douglas S. |
Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 42.2013, 1, p. 63-83
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Subject: | Beer market | Brand proliferation | Price uniformity | Kanada | Canada | Bier | Beer | Markenführung | Brand management | Brauerei | Brewery | Markenartikel | Brand | Preismanagement | Pricing strategy | Markt | Market |
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