entering this market and for wine label designers who wish to better understand how Hong Kong wine consumers assess …Despite Hong Kong׳s growing wine consumption and the abundance of retail brands available there, the demanding choice … task faced by its wine consumers, who are more subject to a mix of Chinese and Western cultural influences than consumers …

The quality scale of Italian wines is mainly organized in four categories: PDO, PGI, basic and bulk wine. Our analysis … explicitly investigates the patterns and determinants of consumption for these four different types of wine by analyzing a … representative sample of consumers from a traditional wine-producing country. This study provides for first time insights on quality …