Study of product repositioning for the Marsala Vergine DOC wine
Year of publication: |
2017
|
---|---|
Authors: | Chironi, Stefania ; Bacarella, Simona ; Altamore, Luca ; Columba, Pietro ; Ingrassia, Marzia |
Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 32.2017, 1/2, p. 118-138
|
Subject: | fortified wines | Sicilian wines | quality wines | wine market | competitors | consumer | international trade marketing | SWOT analysis | focus group | consumer preferences | positioning | Wein | Wine | Weinbau | Wine industry | Konsumentenverhalten | Consumer behaviour | Markt | Market | Produktqualität | Product quality | Weinhandel | Wine trade | Australien | Australia |
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