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In search of platforms to increase market responsiveness : evidence from foreign subsidiaries
Lee, Ruby P.; Chen, Qimei; Lu, Xiongwen - In: Journal of international marketing 17 (2009) 2, pp. 59-73
Persistent link: https://www.econbiz.de/10003891577
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Is product imitation good for firm performance? : an examination of product imitation types and contingency factors
Lee, Ruby P.; Zhou, Kevin Zheng - In: Journal of international marketing 20 (2012) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10009625955
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Enhancing market responsiveness through knowledge transfer and knowledge codification : evidence from foreign subsidiaries in China
Lee, Ruby P.; Tang, Xinlin; Guo, Xitong - In: International marketing in rapidly changing environments, (pp. 3-23). 2013
Persistent link: https://www.econbiz.de/10010204820