In search of platforms to increase market responsiveness : evidence from foreign subsidiaries
Year of publication: |
2009
|
---|---|
Authors: | Lee, Ruby P. ; Chen, Qimei ; Lu, Xiongwen |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 17.2009, 2, p. 59-73
|
Subject: | Ausländische Tochtergesellschaft | Foreign subsidiary | Marktanteil | Market share | Erfolgsfaktor | Success factor | Informationsversorgung | Information provision | IT-gestütztes Marketing | Computer-assisted marketing | China |
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