In October 2002, a substitution reform was introduced in the Swedish pharmaceuticals market. In this paper, the effects …

the effects of prices, detailing, sampling, journal advertising, time-in-market, and molecule-specific characteristics … effectiveness of advertising and pricing between earlier versus later entrants …

We customize the aggregative game approach to oligopoly to study asymmetric media markets. Advertiser, platform, and … platforms use two-sided pricing or consumers like advertising,advertiser and consumer interests are often aligned. …

competition "either or both." A central result is that platform ownership does not affect advertising levels, despite nontrivial … viewer fees. We show that the equilibrium advertising level is inefficiently high. We also demonstrate that entry of a … platform leads to an increase in the advertising level if viewers' preferences for the platforms are negatively correlated …

press and literature, it is also possible that the adoption of reformulated products is mostly the result of advertising … document significant adoption of the reformulation Ambien CR and show that it is not only driven by advertising. I use these …

pharmaceuticals to examine how incumbents respond to change in the threat of entry. In line with the entry deterrence motive …