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Markteintritt
Spain
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Consumer behaviour
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Auslandsinvestition
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International market entry
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Internationaler Markteintritt
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Logit model
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Logit-Modell
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Markenimage
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Más Ruiz, Francisco José
2
Calderón-Martínez, Aurora
1
Mas-Ruiz, Francisco J.
1
Nicolau-Gonzálbez, Juan L.
1
Ruiz-Conde, Enar
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Ruiz-Moreno, Felipe
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International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
Journal of transport economics & policy : JTEP
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ECONIS (ZBW)
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Two-stage choice process of FDI: ownership structure and diversification mode
Ruiz-Moreno, Felipe
;
Mas-Ruiz, Francisco J.
; …
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 795-805
Persistent link: https://www.econbiz.de/10003484269
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2
Spanish domestic airline market structure and incumbent cost response to market entry : direction and magnitude of response
Sancho-Esper, Franco M.
;
Más Ruiz, Francisco José
- In:
Journal of transport economics & policy : JTEP
50
(
2016
)
3
,
pp. 233-244
Persistent link: https://www.econbiz.de/10011730371
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3
Strategic group influence on entry mode choices in foreign markets
Más Ruiz, Francisco José
;
Ruiz-Conde, Enar
; …
- In:
International business review : the official journal of …
27
(
2018
)
6
,
pp. 1259-1269
Persistent link: https://www.econbiz.de/10011931354
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