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The impact of low-price brands on the order of entry advantage
Wilkie, Dean C. H.; Johnson, Lester W.; White, Lesley - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 957-973
Persistent link: https://www.econbiz.de/10009576993
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Overcoming late entry : the importance of entry position, inferences and market leadership
Wilkie, Dean C. H.; Johnson, Lester W.; White, Lesley - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 409-429
Persistent link: https://www.econbiz.de/10010512562
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Strategies used to defend pharmaceutical brands from generics
Wilkie, Dean C. H.; Johnson, Lester W.; White, Lesley - In: European journal of marketing : EJM 46 (2012) 9, pp. 1195-1214
Persistent link: https://www.econbiz.de/10009661664
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Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.; Johnson, Lester W. - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
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The existence of double jeopardy within the order of entry effect
Wilkie, Dean C. H.; Johnson, Lester W. - In: Journal of strategic marketing 25 (2017) 4, pp. 334-341
Persistent link: https://www.econbiz.de/10011871392