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Risk and advertising in an oligopoly game
Weber, Pauline Haaf - 1974
Persistent link: https://www.econbiz.de/10002986038
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Werbebeschränkungsabkommen im Oligopol : eine theoretische Betrachtung
Schmalen, Helmut - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 31 (1979) 4, pp. 219-237
Persistent link: https://www.econbiz.de/10002783424
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Advertising and oligopolistic equilibrium
Friedman, James W. - In: The Bell journal of economics 14 (1983) 2, pp. 464-473
Persistent link: https://www.econbiz.de/10002167024
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The advertising budget's determinants in a market with two competing firms
Simon, Julian L.; Ben-Ur, Joseph - In: Management science : journal of the Institute for … 28 (1982) 5, pp. 500-519
Persistent link: https://www.econbiz.de/10002822956
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Dynamic equilibrium of an advertising duopoly in a growing industry
Thépot, Jacques - 1981
Persistent link: https://www.econbiz.de/10002902134
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Oligopoly models for optimal advertising when production costs obey a learning curve
Teng, Jinn-Tsair; Thompson, Gerald L. - In: Management science : journal of the Institute for … 29 (1983) 9, pp. 1087-1101
Persistent link: https://www.econbiz.de/10002895664
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Optimizing advertising expenditures in a dynamic duopoly
Deal, Kenneth R. - In: Operations research 27 (1979) 4, pp. 682-692
Persistent link: https://www.econbiz.de/10002064138