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Monroe, Kent B. - 2009

Persistent link: https://www.econbiz.de/10003836529

Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80

Persistent link: https://www.econbiz.de/10002507564

Monroe, Kent B. - In: Management science : journal of the Institute for … 17 (1971) 8, pp. B519-B532

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Monroe, Kent B. - In: Consumer and industrial buying behavior, (pp. 287-296). 1977

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Monroe, Kent B. - In: Journal of public policy & marketing : JPP & M ; an … 18 (1999) 1, pp. 22-24

Persistent link: https://www.econbiz.de/10001434043

Suri, Rajneesh; Kohli, Chiranjeev; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 89-100

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Monroe, Kent B. - 2011

Persistent link: https://www.econbiz.de/10009238855

Monroe, Kent B. - 2011

Persistent link: https://www.econbiz.de/10009238858

Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25

Persistent link: https://www.econbiz.de/10011313581

Xia, Lan; Monroe, Kent B. - In: Journal of economic psychology : research in economic … 31 (2010) 6, pp. 884-894

Persistent link: https://www.econbiz.de/10009273587