Narrow search
Showing 1 - 10 of 40
Cover Image
Buyers' subjective perceptions of price
Monroe, Kent B. - 2009
Persistent link: https://www.econbiz.de/10003836529
Cover Image
Price and customers' perceptions of value
Monroe, Kent B. - In: Visionary pricing : reflections and advances in honor …, (pp. 129-152). 2012
Persistent link: https://www.econbiz.de/10009676125
Cover Image
Buyers subjective perceptions of price
Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
Cover Image
Some lessons learned from FTC v. Staples
Monroe, Kent B. - In: Journal of public policy & marketing : JPP & M ; an … 18 (1999) 1, pp. 22-24
Persistent link: https://www.econbiz.de/10001434043
Cover Image
Pricing : making profitable decisions
Monroe, Kent B. - 2003 - 3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001668951
Cover Image
Communicating price changes and price differences
Monroe, Kent B. - In: New directions in behavioral pricing research, (pp. 79-115). 2024
Persistent link: https://www.econbiz.de/10014635455
Cover Image
Pricing: making profitable decisions
Monroe, Kent B. - 1979
Persistent link: https://www.econbiz.de/10000048327
Cover Image
Memory-based store price judgments : the role of knowledge and shopping experience
Ofir, Chezy; Raghubir, Priya; Brosh, Gili; Monroe, Kent B. - In: Journal of retailing 84 (2008) 4, pp. 414-423
Persistent link: https://www.econbiz.de/10003794932
Cover Image
The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh; Kohli, Chiranjeev; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
Cover Image
The price is unfair! Reforming pricing management
Monroe, Kent B.; Xia, Lan - In: Does marketing need reform? : fresh perspectives on the …, (pp. 158-165). 2006
Persistent link: https://www.econbiz.de/10003430299