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~subject:"Marktforschung"
~type_genre:"Festschrift"
~type_genre:"Reprint"
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Marktforschung
Market research
87
DDR
69
Marketing
60
Deutschland
57
Theorie
50
Theory
50
Germany
45
German Democratic Republic
39
Marketingtheorie
38
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Naresh K. Malhotra
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2,568
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2,568
Aufsatz im Buch
1,228
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1,228
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723
Graue Literatur
713
Non-commercial literature
713
Thesis
500
Working Paper
339
Collection of articles of several authors
328
Sammelwerk
328
Lehrbuch
319
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313
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257
Bibliografie enthalten
237
Bibliography included
237
Aufsatzsammlung
196
Konferenzschrift
186
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95
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92
Fallstudie
92
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68
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67
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67
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Statistics
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Glossar enthalten
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German
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Sheth, Jagdish N.
6
Birks, David F.
4
Macer, Tim
4
Tadajewski, Mark
4
Fischer, Eileen
3
Malhotra, Naresh K.
3
Parvatiyar, Atul
3
Agarwal, James
2
Ahsen, Anette von
2
Beck, Paul
2
Bristor, Julia M.
2
Diamantopoulos, Adamantios
2
Green, Paul E.
2
Hildebrandt, Lutz
2
Hunt, Shelby D.
2
Hörschgen, Hans
2
Kaas, Klaus Peter
2
Murray, Jeff B.
2
Nairn, Agnès
2
Ozanne, Julie L.
2
Posselt, Thorsten
2
Rabe, Christina
2
Sisodia, Rajendra
2
Stewart, David W.
2
Thome, Rainer
2
Zaltman, Gerald
2
Aaker, Jennifer
1
Albers, Sönke
1
Angermann, Adolf
1
Arndt, Johan
1
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1
Arnold, Stephen John
1
Arnould, Erich J.
1
Assael, Henry
1
Austin, Jon R.
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1
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1
Baldinger, Allan L.
1
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1
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1
GFM, Gesellschaft für Marktforschung <Hamburg>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
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The nature and scope of marketing research
10
Developmental challenges in marketing research
8
Qualitative marketing research : approaches, techniques and analysis
8
Quantitative marketing techniques and analyses
8
The development of marketing theory and its philosophical underpinnings
7
Critical perspectives on business and management
4
The evolution of brands : from signals of quality to storehouses of trust
4
The impact of theory on representations of the consumer and the marketing organisation
4
Entrepreneurship, Marketing, Innovation
2
Legends in marketing
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The development of critical perspectives in marketing
2
Betriebswirtschaftliche Schriften
1
Betriebswirtschaftliche Schriften : BWS
1
Gabler Edition Wissenschaft
1
History of marketing thought ; Volume 2
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Informatik-Fachberichte
1
Informatik-Fachberichte : IFB
1
International marketing ; Vol. 2
1
International series in quantitative marketing : ISQM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Learning by organizations
1
Measuring and managing brands
1
Sage library in marketing
1
Theoretical and empirical perspectives in critical marketing studies
1
Theorie und Forschung
1
Theorie und Forschung / Wirtschaftswissenschaften
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ECONIS (ZBW)
92
USB Cologne (EcoSocSci)
3
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71
Construing the critical imagination : comments and necessary diversions
Hetrick, William P.
;
Lozada, Hector R.
-
2008
Persistent link: https://www.econbiz.de/10003610435
Saved in:
72
Feminist thought : implications for consumer research
Bristor, Julia M.
;
Fischer, Eileen
-
2008
Persistent link: https://www.econbiz.de/10003610443
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73
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
74
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
75
Consumer culture theory (CCT) : twenty years of research
Arnould, Erich J.
;
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611237
Saved in:
76
Consumer researchers : take a hike!
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003611242
Saved in:
77
Hermann Simon zum 65. Geburtstag
Faßnacht, Martin
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
64
(
2012
)
1
,
pp. 111-113
Persistent link: https://www.econbiz.de/10009490158
Saved in:
78
Sönke Albers zum 65. Geburtstag
Skiera, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
65
(
2013
)
1
,
pp. 60-62
Persistent link: https://www.econbiz.de/10009710783
Saved in:
79
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
80
Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
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