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~subject:"Marktforschung"
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Investitionsgütermarketing
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Marktforschung
Marketing
18,796
Marketingmanagement
3,718
Marketing management
3,550
B-to-B-Marketing
3,478
Business-to-business marketing
3,477
Theorie
2,731
Theory
2,724
Deutschland
2,542
Germany
2,051
Lieferantenmanagement
1,686
Supplier relationship management
1,686
Absatzpolitik
1,588
Beziehungsmarketing
1,518
Relationship marketing
1,512
Konsumentenverhalten
1,509
Consumer behaviour
1,506
USA
1,382
United States
1,255
Strategisches Management
1,110
Investitionsgüter
1,075
Marketingtheorie
884
Marketing theory
845
Markenführung
839
Brand management
838
Management
742
Electronic Commerce
705
Capital goods
700
Online-Marketing
670
Market research
668
Werbung
668
Innovation
656
Absatz
652
Internet marketing
622
E-commerce
555
Verkauf
551
Selling
502
Welt
500
World
500
KMU
496
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Undetermined
123
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40
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Book / Working Paper
748
Article
289
Journal
58
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Article in journal
172
Aufsatz in Zeitschrift
172
Hochschulschrift
81
Collection of articles of several authors
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Sammelwerk
76
Graue Literatur
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Non-commercial literature
62
Lehrbuch
60
Aufsatzsammlung
59
Textbook
55
Aufsatz im Buch
50
Book section
50
Konferenzschrift
48
Thesis
48
Bibliografie enthalten
34
Bibliography included
34
Conference proceedings
30
Arbeitspapier
19
Working Paper
19
Festschrift
16
Handbook
12
Handbuch
12
Glossar enthalten
11
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11
Case study
10
Fallstudie
10
Dissertation u.a. Prüfungsschriften
9
Bibliografie
8
Wörterbuch
8
Enzyklopädie
6
Ratgeber
6
Einführung
5
Fallstudiensammlung
5
Guidebook
4
Nachschlagewerk
4
No longer published / No longer aquired
4
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4
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3
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2
Mehrsprachiges Wörterbuch
2
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English
650
German
329
Undetermined
106
French
6
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6
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4
Italian
3
Ukrainian
2
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1
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1
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Author
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Koschnick, Wolfgang J.
12
Malhotra, Naresh K.
8
Green, Paul E.
7
Kotler, Philip
7
Wind, Yoram
7
Hruschka, Harald
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Donnelly, James H.
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Alexander, Ralph S.
4
Birks, David F.
4
Cross, James S.
4
Farris, Paul W.
4
Ferrell, Odies C.
4
Franses, Philip Hans
4
Hildebrandt, Lutz
4
Hüttner, Manfred
4
Rossi, Patricia
4
Schultz, Randall L.
4
Sheth, Jagdish N.
4
Wieringa, Jaap E.
4
Aaker, David A.
3
Ahsen, Anette von
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Belk, Russell W.
3
Bender, Ulrich
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
Boyd, Harper W.
3
Buell, Victor P.
3
Chisnall, Peter M.
3
Davidson, William R.
3
Day, Ralph L.
3
Di Benedetto, C. Anthony
3
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American Marketing Association
20
Edward Elgar Publishing
3
European Association for Industrial Marketing Research
3
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutscher Marketing-Verband
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
GfK-Nürnberg e.V.
2
Harvard Graduate School of Business Administration
2
Market Research Society
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bund Deutscher Verkaufsförderer und Trainer
1
Campus Verlag
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
15
Europäische Hochschulschriften / 5
14
Journal of marketing research : JMR
13
Journal of business research : JBR
10
SpringerLink / Bücher
10
Gabler Edition Wissenschaft
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of forecasting
6
Journal of business-to-business marketing
6
Journal of the Academy of Marketing Science
6
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
6
International series in quantitative marketing
5
Journal of marketing
5
Springer eBook Collection
5
Wiley marketing series
5
Holt, Rinehart and Winston marketing series
4
International journal of market research
4
JETRO books on-demand
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of marketing management : MM
4
Kleiner Almanach der Marktforschung
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Review of marketing research
4
Absatzwirtschaft
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International's series in marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing research
3
Journal of retailing
3
Know-how to use
3
Lehrbuch
3
Marketing theory
3
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
3
Schriften zum Marketing
3
The handbook of marketing research : uses, misuses, and future advances
3
UTB / Management
3
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Source
All
ECONIS (ZBW)
1,025
USB Cologne (EcoSocSci)
69
OLC EcoSci
1
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1
Anlagen-Marketing
Engelhardt, Werner Hans
(
ed.
);
Laßmann, Gert
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10013284675
Saved in:
2
Industrial marketing
Frederick, John Hutchinson
-
1978
-
Reprint ed
Persistent link: https://www.econbiz.de/10000417361
Saved in:
3
Industrial marketing management : the international journal for industrial and high-tech firms
European Association for Industrial Marketing Research
-
New York, NY [u.a.] : Elsevier
-
1.1971/72 - 43.2014; volume 44 (2015)-
Persistent link: https://www.econbiz.de/10000351722
Saved in:
4
Marktsegmentierung auf Investitionsgütermärkten als Grundlage der Steuerung absatzpolitischen Mitteleinsatzes : dargestellt am Beispiel des Lastkraftwagenmarktes
Jacob, Ralf
-
1972
Persistent link: https://www.econbiz.de/10000157971
Saved in:
5
Industrial marketing research : management and technique
Stacey, Nicholas Anthony Howard
;
Wilson, Aubrey
-
1963
Persistent link: https://www.econbiz.de/10000675022
Saved in:
6
Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
Saved in:
7
Industrial marketing
Hill, Richard M.
;
Alexander, Ralph S.
;
Cross, James S.
-
1975
-
4. ed., 1. print
Persistent link: https://www.econbiz.de/10000042194
Saved in:
8
Industrial marketing research
Cox, William E.
-
1979
-
graph. Darst
Persistent link: https://www.econbiz.de/10000048307
Saved in:
9
Industrial market research workbook
Prout, T. P.
-
1973
Persistent link: https://www.econbiz.de/10000050827
Saved in:
10
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
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