Industrial marketing
Richard M. Hill; Ralph S. Alexander; James S. Cross
| Year of publication: |
1975 ; 4. ed., 1. print
|
|---|---|
| Authors: | Hill, Richard M. ; Alexander, Ralph S. ; Cross, James S. |
| Publisher: |
Homewood, Ill. [u.a.] : Irwin |
| Subject: | Markttechnik | Marktforschung | Betriebswirtschaftliche Verfahrensforschung | Absatzpolitik | Industriemarkt | B-to-B-Marketing | Business-to-business marketing | Industriegüter | Industrial goods | Marketing | Lieferantenmanagement | Supplier relationship management | Industrie | Manufacturing industries |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XII, 703 S Ill., graph. Darst., Kt |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-256-00010-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000042194