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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps

Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993

Persistent link: https://www.econbiz.de/10000883528

The influence of involvement on brand dissimularities and MLMDS solutions

Bijmolt, Tammo H. A.; Wedel, Michel - 1993

Persistent link: https://www.econbiz.de/10000856803

The effects of alternative methods of collecting similarity data for multidimensional scaling

Bijmolt, Tammo H. A.; Wedel, Michel - 2007

Persistent link: https://www.econbiz.de/10003541421

What drives consumers to shop on mobile devices? : insights from a meta-analysis

Luceri, Beatrice; Bijmolt, Tammo H. A.; Bellini, Silvia; … - In: Journal of retailing 98 (2022) 1, pp. 178-196

Persistent link: https://www.econbiz.de/10013207547

Modeling markets : analyzing marketing phenomena and improving marketing decision making

Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...