Advanced methods for modeling markets
Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt, Koen H. Pauwels, Editors
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Leeflang, Peter (ed.) ; Wieringa, Jaap E. (ed.) ; Bijmolt, Tammo H. A. (ed.) ; Pauwels, Koen (ed.) |
| Publisher: |
Cham : Springer |
| Subject: | Marketingtheorie | Marketing theory | Marktforschung | Market research | Wirtschaftsmodell | Economic model | Mathematische Optimierung | Mathematical programming | Marketing | Entscheidungsunterstützung | Mathematisches Modell |
| Extent: | x, 733 Seiten Illustrationen, Diagramme 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben. - Enthält 20 Beiträge |
| ISBN: | 978-3-319-53467-1 ; 978-3-319-53469-5 |
| Other identifiers: | 10.1007/978-3-319-53469-5 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011660853