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Choice of foreign market entry modes by service firms : role of market knowledge
Erramilli, M. Krishna - In: Management international review : mir ; journal of … 30 (1990) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10001085793
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The export marketing mix : an examination of company experiences and perceptions
Weinrauch, J. Donald; Rao, C. P. - In: Journal of business research : JBR 2 (1974), pp. 447-452
Persistent link: https://www.econbiz.de/10002970740