Choice of foreign market entry modes by service firms : role of market knowledge
M. Krishna Erramilli ; C. P. Rao
| Year of publication: |
1990
|
|---|---|
| Authors: | Erramilli, M. Krishna |
| Other Persons: | Rao, C. P. (contributor) |
| Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 30.1990, 2, p. 135-150
|
| Subject: | Marketingmanagement | Marketing management | Dienstleistungssektor | Service industry | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001085793