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Experimental methods in market research : from information to insight
Ryals, Lynette; Wilson, Hugh - 2009
Persistent link: https://www.econbiz.de/10003794522
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Der direkte Draht zum Verbraucher
MacDonald, Emma K.; Wilson, Hugh; Konus, Umut - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 10, pp. 72-80
Persistent link: https://www.econbiz.de/10009619129
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Better customer insight : in real time
MacDonald, Emma K.; Wilson, Hugh; Konuş, Umut - In: Harvard business review : HBR 90 (2012) 9, pp. 102-108
Persistent link: https://www.econbiz.de/10009614663
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How organisations generate and use customer insight
Said, Emanuel; MacDonald, Emma K.; Wilson, Hugh; … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
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Customer experience quality : an exploration in business and consumer contexts using repertory grid technique
Lemke, Fred; Clark, Moira; Wilson, Hugh - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 846-869
Persistent link: https://www.econbiz.de/10010218001