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An experimental investigation of attitude change and choice of a new brand
Ginter, James L. - In: Journal of marketing research : JMR 11 (1974) 1, pp. 30-40
Persistent link: https://www.econbiz.de/10002454822
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Analysis of brand preference segments
Ginter, James L.; Pessemier, Edgar A. - In: Journal of business research : JBR 6 (1978) 2, pp. 111-131
Persistent link: https://www.econbiz.de/10002454810
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Applying the marketing concept to design new products
Ginter, James L.; Talarzyk, W. Wayne - In: Journal of business research : JBR 6 (1978) 1, pp. 51-66
Persistent link: https://www.econbiz.de/10002454815
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An experimental study of attitude change, advertising, and usage in new product introduction
Ginter, James L.; Bass, Frank M. - 1972
Persistent link: https://www.econbiz.de/10002454831