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~subject:"Marktforschung"
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Marktforschung
Evolutionary economics
4
Theorie
4
Theory
4
USA
4
Vereinigte Staaten
4
Consumer behaviour
3
Evolutionsökonomik
3
Konsumentenverhalten
3
United States
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Absatzpolitik
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Acculturation
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Antitrust law
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Beziehungsmarketing
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Cultural identification
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Decision
2
Entscheidung
2
Hispanic
2
Kartellrecht
2
Language
2
Markenartikel
2
Market segmentation
2
Marketingmanagement
2
Marktsegmentierung
2
Preismanagement
2
Pricing strategy
2
Relationship marketing
2
Risiko
2
Risk
2
Segmentation
2
Selling
2
Unternehmung
2
Absatz und Verbrauch
1
Anforderungsprofil
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Automotive market
1
Betriebliche Investitionstheorie
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Brand extension
1
Brand extensions
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Brand image
1
Brand management
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Ginter, James L.
4
Bass, Frank M.
1
Pessemier, Edgar A.
1
Talarzyk, W. Wayne
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Journal of business research : JBR
2
Institute for Research in the Behavioral, Economic, and Management Sciences, Herman C. Krannert Graduate School of Industrial Administration, Purdue University / Paper
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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An experimental investigation of attitude change and choice of a new brand
Ginter, James L.
- In:
Journal of marketing research : JMR
11
(
1974
)
1
,
pp. 30-40
Persistent link: https://www.econbiz.de/10002454822
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2
Analysis of brand preference segments
Ginter, James L.
;
Pessemier, Edgar A.
- In:
Journal of business research : JBR
6
(
1978
)
2
,
pp. 111-131
Persistent link: https://www.econbiz.de/10002454810
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3
Applying the marketing concept to design new products
Ginter, James L.
;
Talarzyk, W. Wayne
- In:
Journal of business research : JBR
6
(
1978
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10002454815
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4
An experimental study of attitude change, advertising, and usage in new product introduction
Ginter, James L.
;
Bass, Frank M.
-
1972
Persistent link: https://www.econbiz.de/10002454831
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