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Marktforschung
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Faculty & research / Insead : working paper series
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Journal of marketing research : JMR
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Technological innovation : oversights and foresights
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ECONIS (ZBW)
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Using attraction models for competitive optimization : pitfalls to avoid and conditions to check
Soberman, David A.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003379159
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2
Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua
;
Lilien, Gary L.
;
Rao, Vithala R.
- In:
Technological innovation : oversights and foresights
,
(pp. 214-230)
.
2008
Persistent link: https://www.econbiz.de/10003758354
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3
Consumer preference judgements : an exposition with empirical applications
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
26
(
1980
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10002116623
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4
Neue Goldadern und Minenfelder in der Marktforschung
Lodish, Leonard M.
;
Reibstein, David J.
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1987
)
1
,
pp. 76-83
Persistent link: https://www.econbiz.de/10003619641
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5
A model and measurement methodology for predicting individual consumer choice
Batsell, Richard R.
;
Lodish, Leonard M.
- In:
Journal of marketing research : JMR
18
(
1981
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10001871176
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6
A measurement error approach for modeling consumer risk preference
Eliashberg, Jehoshua
;
Hauser, John R.
- In:
Management science : journal of the Institute for …
31
(
1985
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10002116630
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