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Marketing in action : a decisi...
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Marktforschung
Marketing
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Marketingmanagement
3,480
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marketing
2,537
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2,343
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1,101
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Koschnick, Wolfgang J.
12
Malhotra, Naresh K.
10
Hruschka, Harald
9
Kotler, Philip
8
Birks, David F.
6
Green, Paul E.
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Donnelly, James H.
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Sheth, Jagdish N.
5
Wind, Yoram
5
Alexander, Ralph S.
4
Cross, James S.
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hildebrandt, Lutz
4
Lehmann, Donald R.
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Wieringa, Jaap E.
4
Ahsen, Anette von
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Belk, Russell W.
3
Berekoven, Ludwig
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
Boyd, Harper W.
3
Buber, Renate
3
Buell, Victor P.
3
Chisnall, Peter M.
3
Davidson, William R.
3
Day, Ralph L.
3
Duncan, Delbert J.
3
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American Marketing Association
21
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
European Association for Industrial Marketing Research
3
GfK-Nürnberg e.V.
3
Market Research Society
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
Deutscher Marketing-Verband
2
Edward Elgar Publishing
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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American Management Association / Marketing Division
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American Marketing Association / Task Force on the Development of Marketing Thought
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1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bund Deutscher Verkaufsförderer und Trainer
1
Campus Verlag
1
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SpringerLink / Bücher
10
Europäische Hochschulschriften / 5
9
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Gabler Edition Wissenschaft
6
International journal of forecasting
6
Springer eBook Collection
6
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International series in quantitative marketing
5
Journal of marketing management : MM
5
JETRO books on-demand
4
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Review of marketing research
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Know-how to use
3
Marketing theory
3
The handbook of marketing research : uses, misuses, and future advances
3
UTB / Management
3
AMS review : official publication of the Academy of Marketing Science
2
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Consumer perception of product risks and benefits
2
Developments in marketing science
2
Edward Elgar E-Book Archive
2
Electronic markets : the international journal on networked business
2
Entrepreneurship, Marketing, Innovation
2
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ECONIS (ZBW)
863
USB Cologne (EcoSocSci)
91
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
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date (oldest first)
1
Computer simulation of competitive market response
Amstutz, Arnold E.
-
1970
-
First paperback edition
Persistent link: https://www.econbiz.de/10000053055
Saved in:
2
Marketing
and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
Saved in:
3
A pair of simulation experiments for
marketing
students
Dixon, Donald F.
- In:
Business perspectives : quarterly journal of the …
3
(
1967
)
2
,
pp. 31-36
Persistent link: https://www.econbiz.de/10002083429
Saved in:
4
An examination of the contribution and the role of government and university in the teaching and research of
marketing
Andreou, Paris
;
Gsanger, H.
- In:
Contemporary Issues in Agricultural and Economic …
,
(pp. 269-274)
.
1977
Persistent link: https://www.econbiz.de/10001828445
Saved in:
5
What
marketing
research managers want in trainees
Blankenship, A. B.
- In:
Journal of advertising research
15
(
1975
)
1
,
pp. 7-14
Persistent link: https://www.econbiz.de/10001914020
Saved in:
6
Research in
marketing
in Europe : some reflections on its setting, accomplishments and challenges
Mattson, Lars-Gunnar
;
Naert, Philippe A.
-
1984
Persistent link: https://www.econbiz.de/10002440373
Saved in:
7
Modell eines
Marketing
-Studiums
Böcker, Franz
- In:
Die Unternehmung : Swiss journal of business research …
28
(
1974
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10001929283
Saved in:
8
The new generation of marketers : a management view
Hurwood, David L.
-
1973
Persistent link: https://www.econbiz.de/10003056390
Saved in:
9
The degree of professionalization attained by
marketing
research practitioners in consumer product companies
Wagner, Sidney N.
-
1973
Persistent link: https://www.econbiz.de/10002950960
Saved in:
10
Eine neue Lösung des alten Skalenproblems
Frank, Dirk
;
Schlund, Wulf
-
2000
Vvorliegende Artikel diskutiert Lösungsansätze amerikanischer und englischer Psychometriker zu den Problemen mit traditionellen Ratingskalen.
Persistent link: https://www.econbiz.de/10005840566
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