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~subject:"Marktforschung"
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Marketing-Mix
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Marktforschung
Marketing
18,806
Marketingmanagement
3,356
Marketing management
3,203
Theorie
2,251
Theory
2,242
Deutschland
2,150
Germany
1,729
Absatzpolitik
1,588
Konsumentenverhalten
1,313
Consumer behaviour
1,310
USA
1,184
United States
1,061
Strategisches Management
1,046
Marketingtheorie
798
Beziehungsmarketing
782
Relationship marketing
774
Marketing theory
761
Management
727
Market research
625
Werbung
612
Absatz
591
Markenführung
583
Brand management
582
Online-Marketing
516
Innovation
510
Internet marketing
479
Welt
425
World
425
Advertising
423
Unternehmen
407
Strategic management
404
Verbraucherverhalten
401
Aufsatzsammlung
388
Zielgruppe
383
KMU
378
SME
378
Dienstleistung
363
Electronic Commerce
359
Vereinigte Staaten
348
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Undetermined
112
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42
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Book / Working Paper
719
Article
243
Journal
58
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Article in journal
153
Aufsatz in Zeitschrift
153
Collection of articles of several authors
76
Sammelwerk
76
Hochschulschrift
66
Lehrbuch
60
Aufsatzsammlung
59
Graue Literatur
59
Non-commercial literature
59
Textbook
55
Konferenzschrift
47
Aufsatz im Buch
41
Book section
41
Thesis
37
Conference proceedings
30
Bibliografie enthalten
28
Bibliography included
28
Arbeitspapier
19
Working Paper
19
Festschrift
16
Handbook
12
Handbuch
12
Glossar enthalten
11
Glossary included
11
Case study
9
Fallstudie
9
Dissertation u.a. Prüfungsschriften
8
Wörterbuch
8
Bibliografie
7
Enzyklopädie
6
Ratgeber
6
Einführung
5
Fallstudiensammlung
5
Guidebook
4
Nachschlagewerk
4
No longer published / No longer aquired
4
Reference book
4
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3
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2
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2
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English
629
German
297
Undetermined
85
Polish
6
French
5
Russian
4
Italian
3
Ukrainian
2
Croatian
1
Hungarian
1
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Author
All
Koschnick, Wolfgang J.
12
Green, Paul E.
7
Kotler, Philip
7
Malhotra, Naresh K.
7
Wind, Yoram
7
Donnelly, James H.
6
Hruschka, Harald
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Aaker, David A.
4
Alexander, Ralph S.
4
Belk, Russell W.
4
Birks, David F.
4
Cross, James S.
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hildebrandt, Lutz
4
Hüttner, Manfred
4
Rossi, Patricia
4
Schultz, Randall L.
4
Sheth, Jagdish N.
4
Wieringa, Jaap E.
4
Ahsen, Anette von
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Bender, Ulrich
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
Boyd, Harper W.
3
Buell, Victor P.
3
Chisnall, Peter M.
3
Davidson, William R.
3
Day, Ralph L.
3
Duncan, Delbert J.
3
Engler, Uwe
3
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Institution
All
American Marketing Association
19
Edward Elgar Publishing
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutscher Marketing-Verband
2
European Association for Industrial Marketing Research
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
GfK-Nürnberg e.V.
2
Harvard Graduate School of Business Administration
2
Market Research Society
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bund Deutscher Verkaufsförderer und Trainer
1
Campus Verlag
1
Center for International Business, Pepperdine University, Los Angeles and Malibu, California
1
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Published in...
All
Journal of marketing research : JMR
13
Europäische Hochschulschriften / 5
10
Journal of business research : JBR
10
SpringerLink / Bücher
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Gabler Edition Wissenschaft
6
International journal of forecasting
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
6
International series in quantitative marketing
5
Journal of marketing
5
Journal of the Academy of Marketing Science
5
Springer eBook Collection
5
Wiley marketing series
5
Holt, Rinehart and Winston marketing series
4
International journal of market research
4
JETRO books on-demand
4
Journal of business-to-business marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Prentice-Hall international series in management
4
Review of marketing research
4
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International's series in marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : MM
3
Journal of marketing research
3
Journal of retailing
3
Know-how to use
3
Lehrbuch
3
Marketing theory
3
Schriften zum Marketing
3
The handbook of marketing research : uses, misuses, and future advances
3
UTB / Management
3
A century of marketing
2
AMS review : official publication of the Academy of Marketing Science
2
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Source
All
ECONIS (ZBW)
958
USB Cologne (EcoSocSci)
62
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1
Marktsegmentierung im Handel
Baum, Frank
-
1994
-
1. Aufl
Persistent link: https://www.econbiz.de/10000891061
Saved in:
2
Kritische Analyse zentraler Begriffe der marktorientierten Unternehmensführung als Grundlage einer Würdigung des Leistungsanspruches der "konventionellen" Marktforschungsmethoden u...
Pfeiffer, Werner
-
1990
Persistent link: https://www.econbiz.de/10000858343
Saved in:
3
Marktforschung
Böhler, Heymo
-
1992
-
2., überarb. Aufl
Persistent link: https://www.econbiz.de/10000832323
Saved in:
4
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
5
Marketing classics : a selection of influential articles
Enis, Ben M.
(
contributor
);
Cox, Keith Kohn
(
contributor
)
-
1985
-
5. ed
Persistent link: https://www.econbiz.de/10000743031
Saved in:
6
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
7
Historical perspectives in marketing : essays in honor of Stanley C. Hollander
Nevett, Terence R.
(
ed.
);
Hollander, Stanley C.
(
honouree
)
-
1988
Persistent link: https://www.econbiz.de/10000744354
Saved in:
8
Marketing in developing countries
Kinsey, Joanna
-
1988
Persistent link: https://www.econbiz.de/10000747243
Saved in:
9
Marketing analysis of ten small industry products
1986
Persistent link: https://www.econbiz.de/10000773275
Saved in:
10
The Politz Papers : science and truth in marketing research
Politz, Alfred
-
1990
Persistent link: https://www.econbiz.de/10000817829
Saved in:
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