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Analytic approaches to product and marketing planning : The second conference
Srivastava, Rajendra K. (ed.); Shocker, Allan D. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000023898
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A general procedure for estimating consumer preference distributions
Srinivasan, V. - In: Journal of marketing research : JMR 12 (1975) 4, pp. 377-389
Persistent link: https://www.econbiz.de/10002858649
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Network models for estimating brand-specific effects in multi-attribute marketing models
Srinivasan, V. - In: Management science : journal of the Institute for … 25 (1979) 1, pp. 11-21
Persistent link: https://www.econbiz.de/10002858703
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A conjunctive-compensatory approach to the self-explication of multiattributed preferences
Srinivasan, V. - In: Decision sciences : DS 19 (1988) 2, pp. 295-305
Persistent link: https://www.econbiz.de/10001061761
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Adaptive self-explication of multiattribute preferences
Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
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On conjoint analysis and quantal choice models
Madansky, Albert; Plott, Charles R.; Srinivasan, V. - In: The journal of business : B 53 (1980) 3,2, pp. 37-44
Persistent link: https://www.econbiz.de/10002418727