Network models for estimating brand-specific effects in multi-attribute marketing models
Year of publication: |
1979
|
---|---|
Authors: | Srinivasan, V. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 25.1979, 1, p. 11-21
|
Subject: | Marktforschung | Innovation | Gesundheitspflege | Vereinigte Staaten |
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