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Marketing for the bank executive
Berry, Leonard L. (ed.); Capaldini, L. A. (contributor) - 1974
Persistent link: https://www.econbiz.de/10000581357
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Marktforschung, Werbung und Public Relations in der Versicherungswirtschaft
Prechelt, Klaus - 1960
Persistent link: https://www.econbiz.de/10000154811
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Marketing and communications media dictionary
Vigrolio, Tom; Zahler, Jack - 1969
Persistent link: https://www.econbiz.de/10002998244
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Personal leadership in marketing
Gross, Edwin J. - 1968
Persistent link: https://www.econbiz.de/10002531848
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Public relations and the challenge of the marketing revolution
Lesly, Philip - In: Journal of marketing 24 (1959) 2, pp. 1-6
Persistent link: https://www.econbiz.de/10002378753
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Neuere Untersuchungen zur Theorie der Meinungsführerschaft
Mayer, Hans; Schneider, Hermann - In: Jahrbuch der Absatz- und Verbrauchsforschung 24 (1978) 2, pp. 128-173
Persistent link: https://www.econbiz.de/10002442805
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Planned marketing : policy for business growth
Glasser, Ralph - 1964
Persistent link: https://www.econbiz.de/10002457066
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Meinungsführung und Konsumverhalten : zur Metamorphose eines kommunikationswissenschaftlichen Konzepts
Wiswede, Günter - In: Jahrbuch der Absatz- und Verbrauchsforschung 24 (1978) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10003026509
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Mutually adaptive effects of interpersonal communication
Reynolds, Fred D.; Darden, William R. - In: Journal of marketing research : JMR 8 (1971) 4, pp. 449-454
Persistent link: https://www.econbiz.de/10002695114