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~subject:"Marktforschung"
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Consumer inference
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Marktforschung
Consumer behaviour
46
Konsumentenverhalten
46
Theorie
11
Theory
11
Brand image
10
Markenimage
10
Decision
8
Entscheidung
8
Experiment
8
Verbraucherverhalten
8
Brand management
7
Markenführung
7
Brand
6
Werbung
6
Advertising
5
Advertising effects
5
Cognition
5
Information behaviour
5
Informationsverhalten
5
Markenartikel
5
Werbepsychologie
5
Werbewirkung
5
Innovation
4
Kognition
4
Marketing
4
Psychology of advertising
4
Verbraucher
4
Consumer behavior
3
Expertise
3
Management
3
Market research
3
Need for cognitive closure
3
Psychologie
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Anlageverhalten
2
Behavioural finance
2
Beziehungsmarketing
2
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Posavac, Steven S.
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Blower, Kyra
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Cronley, Maria L.
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Deval, Hélène
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Hsieh, Meng-hua
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Jain, Shailendra Pratap
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Kardes, Frank R.
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Li, Xingbo
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Cracking the code : leveraging consumer psychology to drive profitability
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ECONIS (ZBW)
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Improving the predictive power of consumer research by measuring naturally occurring judgments
Cronley, Maria L.
;
Kardes, Frank R.
;
Powell Mantel, Susan
; …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 219-237)
.
2012
Persistent link: https://www.econbiz.de/10009349521
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2
Cracking the code : leveraging consumer psychology to drive profitability
Posavac, Steven S.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009314438
Saved in:
3
Comparative advertising research : a review and research agenda
Hsieh, Meng-hua
;
Blower, Kyra
;
Li, Xingbo
;
Jain, …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 132-158)
.
2012
Persistent link: https://www.econbiz.de/10009349525
Saved in:
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