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~subject:"Marktforschung"
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Qual der Wahl : welche Methode...
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Marktforschung
Innovation
35
Social Web
33
Social web
33
Innovation management
31
Innovationsmanagement
31
Crowdsourcing
22
Consumer behaviour
21
Konsumentenverhalten
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Customer integration
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Kundenintegration
19
Brand management
16
Markenführung
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New product development
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Produktentwicklung
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Beziehungsmarketing
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Creativity
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Kreativität
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Relationship marketing
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Brand image
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Markenimage
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Brand
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Deutschland
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Internet marketing
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Markenartikel
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Co-creation
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Customer satisfaction
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crowdsourcing
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Innovation diffusion
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Innovationsdiffusion
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Kundenzufriedenheit
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Market research
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Füller, Johann
3
Stieger, Daniel
3
Matzler, Kurt
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Godula, Georg
1
Hemetsberger, Andrea
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Jong, Martijn G. de
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Kohler, Thomas
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Toubia, Olivier
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Harvard-Business-Manager : das Wissen der Besten
1
Journal of business-to-business marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
4
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1
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
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2
Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences
Matzler, Kurt
;
Stieger, Daniel
;
Füller, Johann
- In:
Journal of consumer policy : consumer issues in law, …
34
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009306452
Saved in:
3
Trendsuche mit Online-Spielen
Füller, Johann
;
Kohler, Thomas
;
Matzler, Kurt
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
7
,
pp. 22-23
Persistent link: https://www.econbiz.de/10003722559
Saved in:
4
Virtual customer integration in new product development in industrial markets : the QLL framework
Hemetsberger, Andrea
;
Godula, Georg
- In:
Journal of business-to-business marketing
14
(
2007
)
2
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003483543
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