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Marktforschung
Marketingmanagement
17,142
Marketing management
16,551
Marketing
3,545
Consumer behaviour
2,569
Konsumentenverhalten
2,561
Theorie
2,260
Theory
2,257
Relationship marketing
1,907
Beziehungsmarketing
1,899
Deutschland
1,655
Germany
1,603
Brand management
1,395
Markenführung
1,387
USA
1,295
United States
1,255
Online-Marketing
1,188
Internet marketing
1,148
Strategisches Management
1,139
Unternehmenserfolg
1,040
Firm performance
1,036
Strategic management
890
Innovation
865
KMU
774
SME
774
Internationales Marketing
765
International marketing
753
Social Web
700
Social web
700
Werbung
652
Markenimage
617
Brand image
613
Advertising
603
Market research
593
Marketing theory
560
Marketingtheorie
550
Innovationsmanagement
541
Innovation management
522
Lieferantenmanagement
511
Supplier relationship management
511
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Online availability
All
Undetermined
105
Free
41
Type of publication
All
Book / Working Paper
444
Article
249
Journal
8
Type of publication (narrower categories)
All
Article in journal
195
Aufsatz in Zeitschrift
195
Hochschulschrift
69
Thesis
60
Aufsatz im Buch
55
Book section
55
Lehrbuch
52
Bibliografie enthalten
51
Bibliography included
51
Collection of articles of several authors
51
Sammelwerk
51
Graue Literatur
48
Non-commercial literature
48
Textbook
45
Konferenzschrift
26
Aufsatzsammlung
25
Working Paper
19
Arbeitspapier
18
Conference proceedings
17
Case study
12
Fallstudie
12
Glossar enthalten
12
Glossary included
12
Handbook
12
Handbuch
12
Bibliografie
6
Festschrift
4
Conference paper
3
Konferenzbeitrag
3
Mehrbändiges Werk
3
Mikroform
3
Multi-volume publication
3
Ratgeber
3
Accompanied by computer file
2
CD-ROM, DVD
2
Collection of articles written by one author
2
Elektronischer Datenträger als Beilage
2
Fallstudiensammlung
2
Guidebook
2
Sammlung
2
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English
487
German
204
Polish
4
Russian
4
French
3
Danish
1
Dutch
1
Swedish
1
Undetermined
1
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Author
All
Donnelly, James H.
6
Hawkins, Del I.
6
Peter, Jerome Paul
6
Albers, Sönke
5
Bieger, Thomas
5
Herrmann, Andreas
5
Homburg, Christian
5
Malhotra, Naresh K.
5
Mothersbaugh, David L.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Baier, Daniel
4
Bauer, Hans H.
4
Ferrell, Odies C.
4
Harker, Patrick T.
4
Kotler, Philip
4
Ottawa, Marco
4
Peñaloza, Lisa
4
Rietz, Christian
4
Sheth, Jagdish N.
4
Simon, Hermann
4
Wind, Yoram
4
Winer, Russell S.
4
Beckman, Theodore N.
3
Best, Roger J.
3
Boyd, Harper W.
3
Buell, Victor P.
3
Clancy, Kevin J.
3
Davidson, William R.
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Duncan, Delbert J.
3
Engler, Uwe
3
Fischer, Marc
3
Hanssens, Dominique M.
3
Hautmann, Ellen
3
Hedin, Hans
3
Hehn, Patrick
3
Hirvensalo, Irmeli
3
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Institution
All
American Marketing Association
15
European Society for Opinion and Marketing Research
6
AMACOM
2
Harvard Graduate School of Business Administration
2
Haupt Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
American Management Association / Marketing Division
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesverband des Deutschen Güterfernverkehrs
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cornelsen Scriptor
1
DePaul University / College of Commerce
1
Deutsch-Koreanische Industrie- und Handelskammer
1
Duncker & Humblot
1
Esomar
1
Finansovyj Universitet
1
Forum Berufsbildung
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Kongress der Deutschen Marktforschung <29, 1994, Bremen>
1
Marketing Research Congress <45, 1992, Madrid>
1
Marketing Research Congress <48, 1995, Den Haag>
1
Marketing Research Congress <50, 1997, Edinburgh>
1
National Council of Applied Economic Research
1
National Industrial Conference Board
1
NetLibrary, Inc
1
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Published in...
All
Europäische Hochschulschriften / 5
13
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
9
Gabler Edition Wissenschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business research : JBR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Review of marketing research
5
SpringerLink / Bücher
5
Entscheidungsunterstützung für ökonomische Probleme
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business economics : JBE
4
Journal of business-to-business marketing
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection / Business and Management
4
AMS review : official publication of the Academy of Marketing Science
3
Berichte aus der Betriebswirtschaft
3
DUV : Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
Fundamentals of marketing research ; Vol. 1
3
International journal of wine business research : IJWBR
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Management research review
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Marketing letters : a journal of research in marketing
3
Marketing theory
3
UTB / Management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
2
Beiträge zum Produkt-Marketing
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of operational research : EJOR
2
Fundamentals of marketing research ; Vol. 6
2
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
2
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Source
All
ECONIS (ZBW)
696
USB Cologne (EcoSocSci)
3
EconStor
2
Showing
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1
Einsatz neuronaler Netze im Pharmamarketing
Sink, Klaus
-
1992
Persistent link: https://www.econbiz.de/10000883638
Saved in:
2
Marktsegmentierung im Handel
Baum, Frank
-
1994
-
1. Aufl
Persistent link: https://www.econbiz.de/10000891061
Saved in:
3
Strategische Marketing- und Imageplanung : Theorie, Methoden und Integration der Wettbewerbsstrukturanalyse aus Imagedaten
Huber, Bernd
-
1993
Persistent link: https://www.econbiz.de/10000856558
Saved in:
4
Marktsegmentanalysen und Marktsegmentauswahl in deutschen Güterverkehrsmärkten
Klaus, Peter
-
1989
Persistent link: https://www.econbiz.de/10000864090
Saved in:
5
Konkurrenzforschung im Marketing : Analyse und Prognose
Brezski, Eberhard
-
1993
Persistent link: https://www.econbiz.de/10000866825
Saved in:
6
Enhancing knowledge development in marketing
Parasuraman, A.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000837433
Saved in:
7
The marketing revolution : a radical manifesto for dominating the marketplace
Clancy, Kevin J.
;
Shulman, Robert S.
-
1991
Persistent link: https://www.econbiz.de/10000838956
Saved in:
8
Marketing classics : a selection of influential articles
Enis, Ben M.
(
contributor
);
Cox, Keith Kohn
(
contributor
)
-
1985
-
5. ed
Persistent link: https://www.econbiz.de/10000743031
Saved in:
9
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
10
Marketing in developing countries
Kinsey, Joanna
-
1988
Persistent link: https://www.econbiz.de/10000747243
Saved in:
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