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Marktforschung
Marketing
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Markenführung
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728
Online-Marketing
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Market research
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Internet marketing
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Unternehmen
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Koschnick, Wolfgang J.
14
Malhotra, Naresh K.
10
Hruschka, Harald
9
Kotler, Philip
8
Birks, David F.
6
Donnelly, James H.
6
Green, Paul E.
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Parsons, Leonard J.
5
Pepels, Werner
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Sheth, Jagdish N.
5
Wind, Yoram
5
Alexander, Ralph S.
4
Belk, Russell W.
4
Cross, James S.
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hamilton, Rebecca W.
4
Hildebrandt, Lutz
4
Lehmann, Donald R.
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Stremersch, Stefan
4
Wieringa, Jaap E.
4
Ahsen, Anette von
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Berekoven, Ludwig
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
Boyd, Harper W.
3
Buber, Renate
3
Buell, Victor P.
3
Chisnall, Peter M.
3
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American Marketing Association
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Edward Elgar Publishing
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Deutscher Marketing-Verband
3
European Association for Industrial Marketing Research
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GfK-Nürnberg e.V.
3
Market Research Society
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
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Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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American Management Association / Marketing Division
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American Marketing Association / Task Force on the Development of Marketing Thought
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Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
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SpringerLink / Bücher
10
Europäische Hochschulschriften / 5
9
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Gabler Edition Wissenschaft
6
International journal of forecasting
6
Springer eBook Collection
6
International journal of market research
5
International series in quantitative marketing
5
Journal of marketing management : MM
5
JETRO books on-demand
4
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Prentice-Hall international series in management
4
Review of marketing research
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing research
3
Know-how to use
3
Marketing theory
3
The handbook of marketing research : uses, misuses, and future advances
3
UTB / Management
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Consumer perception of product risks and benefits
2
Developments in marketing science
2
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ECONIS (ZBW)
885
USB Cologne (EcoSocSci)
96
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
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1
Standard dictionary of advertising, mass media and
marketing
Koschnick, Wolfgang J.
Persistent link: https://www.econbiz.de/10004054408
Saved in:
2
Dictionary of
marketing
research
VanMinden, Jack J.
-
1987
Persistent link: https://www.econbiz.de/10009602765
Saved in:
3
Wörterbuch für
Marketing
und Media :
deutsch-englisch
, english-german
Head, Peter
;
Speetzen, Rolf
-
1998
Persistent link: https://www.econbiz.de/10000682616
Saved in:
4
Standard-Wörterbuch für Werbung, Massenmedien und
Marketing
Koschnick, Wolfgang J.
-
1987
Persistent link: https://www.econbiz.de/10014511760
Saved in:
5
Standard-Wörterbuch für Werbung, Massenmedien und
Marketing
:
Englisch-Deutsch
Koschnick, Wolfgang J.
-
1983
Persistent link: https://www.econbiz.de/10000078433
Saved in:
6
Dictionary of social and market research
Koschnick, Wolfgang J.
-
1996
Persistent link: https://www.econbiz.de/10004309010
Saved in:
7
Enzyklopädie des
Marketing
Persistent link: https://www.econbiz.de/10004316236
Saved in:
8
Lexikon
Marketing
Koschnick, Wolfgang J.
Persistent link: https://www.econbiz.de/10004316238
Saved in:
9
Standard-Lexikon für
Marketing
, Marktkommunikation, Markt- und Mediaforschung
Koschnick, Wolfgang J.
-
1987
Persistent link: https://www.econbiz.de/10009602203
Saved in:
10
Marketing
-Forschung in Deutschland : Unternehmen, Adressen, Daten
Stuttgart : Schäffer-Poeschel
-
1995 - 1996; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000543352
Saved in:
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