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A structure of operational marketing research
Mercer, Alan - In: European journal of marketing : EJM 12 (1978) 2, pp. 139-156
Persistent link: https://www.econbiz.de/10002471855
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Implementable marketing research
Mercer, Alan - 1991 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004107529
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Implementable marketing research
Mercer, Alan - 1991
Persistent link: https://www.econbiz.de/10000810755
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The evaluation and analysis of retail sales promotions
Preston, John - In: European journal of operational research : EJOR 47 (1990) 3, pp. 330-338
Persistent link: https://www.econbiz.de/10001095320