The evaluation and analysis of retail sales promotions
Year of publication: |
1990
|
---|---|
Authors: | Preston, John |
Other Persons: | Mercer, Alan (contributor) |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 47.1990, 3, p. 330-338
|
Subject: | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Marktforschung | Market research | Theorie | Theory |
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