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Marktforschung
Marketing
31,529
Bibliographie
4,025
Marketingmanagement
3,590
Marketing management
3,369
marketing
2,604
Deutschland
2,386
Theorie
2,385
Theory
2,366
Consumer behaviour
1,855
Germany
1,850
Konsumentenverhalten
1,727
USA
1,540
Management
1,318
Aufsatzsammlung
1,277
United States
1,154
Strategisches Management
1,148
Agribusiness
1,103
Relationship marketing
943
Beziehungsmarketing
917
Economics
876
Werbung
854
Marketingtheorie
830
Marketing theory
821
Brand management
776
Markenführung
767
Advertising
729
Agricultural and Food Policy
728
Bibliografie
712
Online-Marketing
707
Internet marketing
702
Market research
700
Innovation
668
Demand and Price Analysis
652
Crop Production/Industries
640
Unternehmen
617
Livestock Production/Industries
602
Food Consumption/Nutrition/Food Safety
581
bibliographie
565
bibliography
565
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143
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56
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Book / Working Paper
694
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240
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72
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193
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193
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76
Sammelwerk
76
Graue Literatur
63
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63
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60
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59
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57
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54
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46
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43
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43
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38
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30
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29
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29
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22
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20
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18
Handbook
12
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12
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11
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11
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10
Fallstudie
10
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9
Bibliografie
8
Wörterbuch
8
Enzyklopädie
6
Ratgeber
6
Fallstudiensammlung
5
No longer published / No longer aquired
5
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4
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4
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4
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4
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3
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3
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3
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672
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294
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33
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6
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5
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4
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3
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2
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Koschnick, Wolfgang J.
12
Malhotra, Naresh K.
10
Hruschka, Harald
9
Kotler, Philip
8
Birks, David F.
6
Donnelly, James H.
6
Green, Paul E.
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Sheth, Jagdish N.
5
Wind, Yoram
5
Alexander, Ralph S.
4
Belk, Russell W.
4
Cross, James S.
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hamilton, Rebecca W.
4
Hildebrandt, Lutz
4
Lehmann, Donald R.
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Stremersch, Stefan
4
Wieringa, Jaap E.
4
Ahsen, Anette von
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Berekoven, Ludwig
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
Boyd, Harper W.
3
Buber, Renate
3
Buell, Victor P.
3
Chisnall, Peter M.
3
Davidson, William R.
3
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American Marketing Association
21
Edward Elgar Publishing
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Deutscher Marketing-Verband
3
European Association for Industrial Marketing Research
3
GfK-Nürnberg e.V.
3
Market Research Society
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
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SpringerLink / Bücher
10
Europäische Hochschulschriften / 5
9
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Gabler Edition Wissenschaft
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of forecasting
6
Springer eBook Collection
6
International journal of market research
5
International series in quantitative marketing
5
Journal of marketing management : MM
5
JETRO books on-demand
4
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Prentice-Hall international series in management
4
Review of marketing research
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
IRB-Literaturauslese
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing research
3
Know-how to use
3
Marketing theory
3
The handbook of marketing research : uses, misuses, and future advances
3
UTB / Management
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Consumer perception of product risks and benefits
2
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Source
All
ECONIS (ZBW)
886
USB Cologne (EcoSocSci)
99
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
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1
Marketing
und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hütt...
Ahsen, Anette von
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10004304078
Saved in:
2
A basic bibliography on experimental design in
marketing
Gardner, David Morgan
;
Belk, Russell W.
-
1980
Persistent link: https://www.econbiz.de/10009586171
Saved in:
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
Gröppel-Klein, Andrea
(
ed.
);
Weinberg, Peter
(
honouree
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002141815
Saved in:
4
European directory of consumer market reports and surveys
London : Euromonitor Publ.
-
Ed. 1.1990; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10004090358
Saved in:
5
Marktforschung im Baubereich
Stoklas, Karlheinz
(
contributor
)
-
1990
-
2., erw. Aufl.
Persistent link: https://www.econbiz.de/10004098506
Saved in:
6
Bibliographie
der Marktforschungsliteratur : Verzeichnis deutschsprachiger Literatur ab 1945
Schiller, Rüdiger
-
1976
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004684455
Saved in:
7
Marktforschung im Baubereich
Hartmann-Wall, Helga
(
contributor
)
-
1993
-
3., erw. Aufl.
Persistent link: https://www.econbiz.de/10004177367
Saved in:
8
Marktforschung im Baubereich
Röhner, Elisabeth
(
contributor
)
-
1987
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004621340
Saved in:
9
World sources of market information
Blauvelt, Euan
(
contributor
)
Persistent link: https://www.econbiz.de/10004717728
Saved in:
10
The bibliography of
marketing
research methods
Dickinson, John Russell
-
1986
-
1.[Dr.]
Persistent link: https://www.econbiz.de/10009586702
Saved in:
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