A basic bibliography on experimental design in marketing
Year of publication: |
1980
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Authors: | Gardner, David Morgan ; Belk, Russell W. |
Publisher: |
Chicago, Ill. : AMA |
Subject: | Versuchsplanung | Marktforschung | Bibliographie | Marketing |
Extent: | IX, 59 S. |
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Series: | Bibliography series / American Marketing Association. - Chicago, Ill.. - Vol. 37 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliographie |
ISBN: | 0-87757-142-2 |
Source: |
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Ahsen, Anette von, (1996)
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Davis, Edwin J., (1970)
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Testing 1 - 2 - 3 : Experimental Design with Applications in Marketing and Service Operations
Ledolter, Johannes, (2007)
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Marketing theory : evolution and evaluation
Sheth, Jagdish N., (1988)
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Jones, Mary Gardiner, (1976)
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The effect of divided attention on responses to a persuasive marketing communication
Gardner, David Morgan, (1967)
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