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~subject:"Marktforschung"
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Marktforschung
Organizational change
26,671
Organisatorischer Wandel
26,434
Relationship marketing
26,283
Beziehungsmarketing
25,495
Organizational behaviour
9,969
Verhalten in Organisationen
9,478
Consumer behaviour
9,142
Konsumentenverhalten
9,091
Customer satisfaction
5,538
Kundenzufriedenheit
5,478
Theorie
4,950
Theory
4,940
Deutschland
4,915
Germany
4,785
Service quality
4,065
Dienstleistungsqualität
4,040
Strategisches Management
3,699
Strategic management
3,398
Innovation
3,225
Unternehmenskultur
3,056
Corporate culture
2,982
Führungsstil
2,961
Leadership style
2,943
USA
2,663
Innovationsmanagement
2,661
Brand management
2,656
Markenführung
2,647
United States
2,568
Lieferantenmanagement
2,424
Supplier relationship management
2,423
Innovation management
2,404
Arbeitsverhalten
2,384
Work behaviour
2,382
Social Web
2,258
Social web
2,258
Unternehmenserfolg
2,127
Management
2,097
Firm performance
2,058
Electronic Commerce
2,024
Unternehmen
2,012
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Undetermined
51
Free
22
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Article
202
Book / Working Paper
174
Journal
2
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Article in journal
120
Aufsatz in Zeitschrift
120
Aufsatz im Buch
78
Book section
78
Hochschulschrift
64
Thesis
60
Collection of articles of several authors
27
Sammelwerk
27
Graue Literatur
26
Non-commercial literature
26
Aufsatzsammlung
24
Bibliografie enthalten
17
Bibliography included
17
Arbeitspapier
14
Konferenzschrift
14
Working Paper
14
Handbook
13
Handbuch
13
Case study
9
Fallstudie
9
Conference proceedings
8
Lehrbuch
6
Textbook
5
Guidebook
4
Ratgeber
4
Collection of articles written by one author
2
Glossar enthalten
2
Glossary included
2
Sammlung
2
Umfrage
2
Accompanied by computer file
1
Catalog of products and producers
1
Checkliste
1
Elektronischer Datenträger
1
Elektronischer Datenträger als Beilage
1
Interview
1
Mikroform
1
Produkt- und Herstellerübersicht
1
Systematic review
1
Übersichtsarbeit
1
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Language
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German
195
English
187
French
1
Author
All
Günter, Bernd
8
Herrmann, Andreas
8
Helm, Sabrina
7
Bauer, Hans H.
6
Bruhn, Manfred
6
Homburg, Christian
5
Huber, Frank
5
Kumar, V.
5
Meyer, Anton
5
Albers, Sönke
4
Krafft, Manfred
4
Müller, Stefan
4
Schuckel, Marcus
4
Ertl, Robert
3
Ferrell, Odies C.
3
Harmeling, Colleen M.
3
Helmig, Bernd
3
Kaiser, Marc-Oliver
3
Keil, Sev K.
3
Matzler, Kurt
3
Stauss, Bernd
3
Wittink, Dick R.
3
Arora, Neeraj
2
Bang, Nguyen
2
Bartikowski, Boris
2
Bednall, David H. B.
2
Bradlow, Eric
2
Buxel, Holger
2
Choe, Chongwoo
2
Cong, Jiajia
2
Dimitriadis, Sergios
2
Dobbelstein, Thomas
2
Dornach, Frank
2
Dreze, Xavier
2
Evanschitzky, Heiner
2
Fargel, Tim
2
Fuchs, Sebastian
2
Ghose, Anindya
2
Hartleb, Vivian
2
Hess, James D.
2
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American Marketing Association
7
Universität Trier / Lehrstuhl für Marketing und Innovation
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Harvard Graduate School of Business Administration
1
Institut für Angewandte Innovationsforschung e.V. an der Ruhr-Universität Bochum
1
Pabst Science Publishers
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Universität Freiburg <Schweiz> / Internationales Institut für Management in Telekommunikation
1
Verein Deutscher Ingenieure
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Workshop über Statistik und Verkehr <10, 2000, Heilbronn>
1
Zukunftsinstitut
1
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Published in...
All
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Gabler-Edition Wissenschaft
7
SpringerLink / Bücher
7
Journal of the Academy of Marketing Science
6
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
6
Springer eBook Collection / Business and Economics
5
Journal of marketing research : JMR
4
Qualitative market research : an international journal
4
Betriebswirtschaftliche Studien
3
Conjoint measurement : methods and applications
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Journal of business research : JBR
3
Journal of marketing analytics : JMA
3
Kundenbindung im Handel
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Reihe: Marketing : MAR
3
Service quality and management
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Basler Schriften zum Marketing
2
Der Markt : international journal of marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Forschungsbericht zum Marketing
2
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
2
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
2
Hamburger Schriften zur Marketingforschung
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business environment : IJBE
2
International journal of technology marketing : IJTMkt
2
International journal of wine business research : IJWBR
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
Journal of targeting, measurement and analysis for marketing
2
Kundenbeziehungen im Dienstleistungsbereich
2
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
2
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ECONIS (ZBW)
378
Showing
1
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378
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1
Predicting pro-change behaviour : the role of perceived organisational justice and organsational identification
Fuchs, Sebastian
;
Edwards, Martin R.
- In:
Human resource management journal
22
(
2012
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10009583703
Saved in:
2
Planning and evaluating communications in an integrated organisation
Jenkinson, Angus
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2006
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003622904
Saved in:
3
Relationship marketing research (1983-2012) : an academic review and classification
Yadav, Brijesh Kumar
;
Singh, Abhijeet
- In:
International journal of electronic customer …
8
(
2014
)
4
,
pp. 221-250
Persistent link: https://www.econbiz.de/10011471518
Saved in:
4
The role of market researchers in managerial use of market research information
Keszey, Tamara
- In:
Market : review for marketing theory and practice
27
(
2015
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10011502509
Saved in:
5
Fragen, Führen und Verändern
Brandenburg, Torsten
(
ed.
);
Mehlich, Patrick
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012697583
Saved in:
6
Organizational buying behavior
Webster, Frederick E.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050221
Saved in:
7
The importance of status in markets : a market identity perspective
Jensen, Michael
;
Kim, Bo Kyung
;
Kim, Heeyon
- In:
Status in management and organizations
,
(pp. 87-117)
.
2011
Persistent link: https://www.econbiz.de/10008840724
Saved in:
8
Perceived marketing-sales relationship effectiveness : a matter of justice
Hulland, John
;
Nenkov, Gergana Y.
;
Barclay, Donald W.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10009548612
Saved in:
9
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
-
2011
Persistent link: https://www.econbiz.de/10009270370
Saved in:
10
The interplay between outbound team strategy and market information processing in the course of "really new" NPD projects
Smits, Armand
;
Kok, Robert A. W.
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 759-769
Persistent link: https://www.econbiz.de/10009656261
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