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Marktforschung
Marketing
29,134
Agricultural and Food Policy
12,617
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6,039
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5,498
Demand and Price Analysis
5,302
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3,011
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2,949
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2,532
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2,119
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1,735
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1,617
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1,562
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1,523
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1,427
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1,246
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1,208
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1,176
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1,137
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1,006
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Herrmann, Andreas
14
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13
Malhotra, Naresh K.
13
Koschnick, Wolfgang J.
12
Green, Paul E.
11
Hruschka, Harald
11
Huber, Frank
11
Teichert, Thorsten
11
Kotler, Philip
8
Wind, Yoram
7
Wittink, Dick R.
7
Birks, David F.
6
Helm, Roland
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Sattler, Henrik
6
Schubert, Bernd
6
Sheth, Jagdish N.
6
Wedel, Michel
6
Baier, Daniel
5
Bauer, Hans H.
5
Donnelly, James H.
5
Gaul, Wolfgang
5
Kamakura, Wagner A.
5
Parsons, Leonard J.
5
Pride, William M.
5
Rao, Vithala R.
5
Scharf, Andreas
5
Alexander, Ralph S.
4
Cross, James S.
4
DeSarbo, Wayne S.
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hildebrandt, Lutz
4
Huber, Joel
4
Jedidi, Kamel
4
Klein, Andreas
4
Lehmann, Donald R.
4
Miller, Richard
4
Orme, Bryan
4
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American Marketing Association
21
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
European Association for Industrial Marketing Research
3
GfK-Nürnberg e.V.
3
Market Research Society
3
AMACOM
2
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
Deutscher Marketing-Verband
2
Edward Elgar Publishing
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bund Deutscher Verkaufsförderer und Trainer
1
Campus Verlag
1
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Journal of marketing research : JMR
20
Conjoint measurement : methods and applications
19
Europäische Hochschulschriften / 5
15
SpringerLink / Bücher
14
Gabler Edition Wissenschaft
13
Journal of business research : JBR
9
Marketing : ZFP ; journal of research and management
9
Conjoint measurement : methods and applications ; with 91 tables
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business economics : JBE
7
International journal of forecasting
6
International journal of market research
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Springer eBook Collection
6
The handbook of marketing research : uses, misuses, and future advances
6
European journal of operational research : EJOR
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
International series in quantitative marketing
5
Journal of marketing
5
Journal of marketing management : MM
5
Journal of the Academy of Marketing Science
5
Review of marketing research
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Beiträge zur betriebswirtschaftlichen Forschung
4
JETRO books on-demand
4
Journal of business-to-business marketing
4
Lehrbuch
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Die Betriebswirtschaft : DBW
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of retailing and consumer services
3
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3
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ECONIS (ZBW)
1,093
USB Cologne (EcoSocSci)
93
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
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1201
Behavioural research for
marketing
: a practitioner's handbook
Adams, Julian
-
2023
Persistent link: https://www.econbiz.de/10014022373
Saved in:
1202
Marketinginstrument Messe : Arbeitsbuch für Studium und Praxis
Selinski, Hannelore
-
1995
Persistent link: https://www.econbiz.de/10014048340
Saved in:
1203
Zeitschrift für
Marketing
Deutscher Marketing-Verband
;
Deutsche Marketing-Vereinigung
;
…
-
Hamburg : Solutions by Handelsblatt Media Group GmbH
;
…
-
1953 - 1956; 1957,Juli - 1959; 3.1960 -Jahrgang 67, #06 (24)
Persistent link: https://www.econbiz.de/10000355889
Saved in:
1204
Organisation und praktische Anwendung
Pepels, Werner
(
contributor
);
Aretz, Wera
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10003750253
Saved in:
1205
Marktforschung und Absatzplanung : eine Beratungsschrift für Unternehmer und Vertriebspraktiker. Mit Anwendungsbeispielen und Vorlagen für Arbeitsmittel im Anh.
Meyer, Carl Walter
-
1964
Persistent link: https://www.econbiz.de/10000521958
Saved in:
1206
Endogeneity of
marketing
variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
1207
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
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